2026 Synergy Convention & Expo

Countdown to Synergy!
Event + Registration Information
Expand your Knowledge - Find Solutions - Connect with the Flooring Community
The Certified Flooring Installers (CFI), Flooring Contractors Association (FCICA) and Flooring Consultants and Inspectors Training Services (FCITS) are excited to announce their joint event, the 2026 Synergy Convention & Expo - bringing together leading voices and organizations from across the flooring industry - now in its 4th partnership year.
The event brings together a community of flooring organizations encompassing professional installers, contractors, inspectors, manufacturers, distributors/retailers, business leaders and technology partners for three days of networking, education, training and collaboration.
Mark your calendars for November 10 - 12, 2026 to attend this important flooring industry event taking place in Chattanooga, Tennessee.
We invite you to EXHIBIT and ATTEND this event featuring 3 days of exceptional education sessions, knowledge sharing, industry solutions and valuable networking opportunities with a vibrant community of installers, contractors, retailers, consultants, industry leaders, fellow experts and technical representatives from leading flooring manufacturers and service providers. REGISTER to attend exceptional educational sessions, an Expo, manufacturer product demonstrations and business networking.
DISCOVER the latest trends, technologies and innovative solutions shaping the future of flooring installation. From informative seminars and interactive workshops to a comprehensive Expo showcasing cutting-edge products and services, this convention offers a one-of-a-kind platform to expand your professional horizons.
Meet to learn, find solutions and network!
Click here to be directed to the Synergy REGISTRATION FORM
*FCITS members register directly with FCITS
*Hotel block rate deadline EXTENDED to Wednesday, October 15. Click the Hotel tab for more information.
Registration Categories + Fees
| Registration Category | Registration Fee | |
MEMBER of FCICA / CFI / WFCA Premium Plus - PRIMARY / FIRST REGISTRATION (Registrant is a MEMBER of one of these organizations and is the first/primary company registrant. Additional employees receive a lower rate.) | $1095 | |
CIM, CFI Installer and/or MEMBER of FCICA / CFI / WFCA Premium - ADDITIONAL MEMBER REGISTRATION (Registrant is a MEMBER of one of these organizations, a CFI installer, FCICA CIM - OR is an ADDITIONAL REGISTRANT together with primary member registration.) | $780 | |
MEMBER - CFI Installer (Registrant is a CFI MEMBER and qualifies as an installer.) | $780 | |
NON MEMBER - Installer Registration (Registrant is not a FCICA, CFI or FCITS member but QUALIFIES as an INSTALLER.) | $940 | |
| NON MEMBER - Registration (Registrant is not a FCICA, CFI or FCITS member.) | $1,275 | |
| EXPO EXHIBITOR 10x10 Booth, includes ONE ATTENDEE REGISTRATION To be an Exhibitor at the Expo the representing company must be a CFI, FCICA or FCITS member. | $2,975 | |
| EXPO EXHIBITOR 10x20 Booth, includes ONE ATTENDEE REGISTRATION To be an Exhibitor at the Expo the representing company must be a CFI, FCICA or FCITS member. | $4,975 | |
Spouse / Companion Registration (Registrant is a spouse or significant other and a NON COMPANY employee.) | $675 | |
MEMBER + NON MEMBER Day Rate - Wednesday (Member or Non Member Wednesday Sessions, Expo and Lunch ONLY. Cannot be combined with Thursday.) | $299 | |
MEMBER + NON MEMBER Day Rate - Thursday (Member or Non Member Thursday Sessions and Lunch ONLY. Cannot be combined with Wednesday.) | $299 | |
*FCITS members register directly with FCITS
Monday, November 9 (All times are Eastern Time Zone)
| 7:30am-8:30am | Depart for Golf Tournament | |
| 9:00am-2:00pm | Synergy Golf Tournament - (Shotgun Start at 9:00am; box lunch provided onsite.) Pre-Registration Required. | Nob North Golf Course 298 Nob North Dr, Cohutta, GA |
| 1:00pm-5:00pm | Registration and Silent Auction | Marriott Convention Foyer |
| 2:00pm-5:00pm | CFI Certification Team Meeting (Invitation Only) | Marriott Plaza AB |
| 8:00am-5:00pm | FCICA 2 Days to CIM (Separate Registration Required) | |
| 6:00pm-7:00pm | i4F Reception (Invitation Only) | East/West Marriott Meeting Rooms |
Tuesday, November 10
| 8:00am-3:00pm | FCITS Class Beyond the Surface: Carpet Tiles, Woven Carpet Construction & Simple Floor Repairs Involving All Flooring Types (Separate Registration Required) | Marriott: Plaza C |
| 8:00am-5:00pm | FCICA 2 Days to CIM (Separate Registration Required) | Marriott |
| 11:00am-6:00pm | Registration and Silent Auction | Marriott Convention Foyer |
| 1:00pm-2:00pm | Installer Roundtable Hosted by Mohawk (Invitation Only) | Meeting Room 3 |
| 1:00pm-1:45pm | Simple Steps to Prevent Theft and Misuse and Proprietary Information | Meeting Room 7 |
| 2:15pm-3:30pm | Are We Building a Workplace or Borrowing One, Panel Discussion / FCEF Session | |
| 3:45pm-4:30pm | Dealing with Today's Substrate Challenges: Type 1L Concrete, Densifiers and Porosity | Meeting Room 4 |
| 4:00pm-4:45pm | What's Trending: Social Media Strategies for Today's Installer presented by Mohawk | Meeting Room 3 |
| 4:00pm-5:00pm | The Huddle Podcast | Meeting Room 7 |
| 4:00pm-5:00pm | FCICA Membership Committee Meeting | Marriott: |
| 6:00pm-8:00pm | Welcome Reception Sponsored by Mohawk | Marriott: Table South/Plaza A |
Wednesday, November 11
| 6:30am-4:00pm | Registration and Silent Auction | |
| 7:00am-8:00am | Attendee Breakfast | Ballroom F/G/I/J |
| 8:00am-5:00pm | Trade Media Lounge | Meeting Room 1 |
| 8:00am-9:00am | Welcome / Opening Remarks and Keynote Speaker, Randy Gravitt, Executive Leadership Coach and Author of Lead Every Day | Ballroom F/G/I/J |
| 9:15am-10:00am | CFI & FCICA Industry Update | Ballroom F/G/I/J |
| 9:15am-10:00am | FCITS Industry Update | Meeting Room 7/8 |
| 10:00am-1:45pm | Expo Setup (Exhibitors Only) | Exhibit Hall C |
| 10:15am-11:00am | Click & Learn: A Masterclass in Unilin Click Systems | Meeting Room 4 |
| 10:15am-11:00am | Dispelling the Myth: Modern Advancements in Gypsum Cement Underlayments | Meeting Room 3 |
| 11:15am-12:00pm | Sponsor Spotlight - Totalworx | Ballroom H |
| 12:00pm-1:00pm | Attendee Lunch | Ballroom F/G/I/J |
| 1:00pm-1:45pm | Product Demo - i4F Patents & Technologies | Ballroom E |
| 2:00pm-2:45pm | Sponsor Spotlight - Mohawk / Performance Accessories | Ballroom H |
| 3:00pm-3:45pm | Product Demo - TEC Specialty Products | Ballroom E |
| 3:45pm-7:15pm | Expo and Reception | Exhibit Hall B |
| 7:15pm-8:30pm | Dinner | Ballroom F/G/I/J |
| 8:30pm-11:00pm | Expo Breakdown (Exhibitors Only) | Exhibit Hall C |
| 8:00pm-10:00pm | NFIC Hand Sewing Game | Ballroom E |
Thursday, November 12
| 7:00am-1:00pm | Registration and Silent Auction | |
| 7:00am-8:00am | Attendee Breakfast | Ballroom F/G/I/J |
| 8:00am-3:00pm | Trade Media Lounge | Meeting Room 1 |
| 8:00am-8:10am | Welcome and Silent Auction Presentations | Ballroom F/G/I/J |
| 8:15am-8:50am | Closing Keynote Address presented Brenda Knowles, Shaw Industries | Ballroom F/G/I/J |
| 9:00am-9:45am | Beyond the Surface: Innovations in Resilient Flooring | Meeting Room 4 |
| 9:00am-9:45am | Healthcare Flooring: What Every Contractor Needs to Know | Meeting Room 3 |
| 10:00am-10:45am | Product Demo - Beno J Gundlach | Ballroom H |
| 11:00am-11:45am | WIFI: What's in Your Toolbox? Modern Hacks for Women in Flooring to Simplify Work & Life | Meeting Room 7/8 |
| 11:00am-11:45am | Wet Set Adhesives Commercial Application, A Hands-On Session | Meeting Room 4 |
| 12:00pm-1:15pm | Awards Lunch | Ballroom F/G/I/J |
| 1:30pm-2:15pm | Product Demo - Spray Lock | Ballroom E |
| 2:30pm-3:15pm | Carpeted Stairs: From Terminology to Technique, A Hands-On Session | Meeting Room 4 |
| 2:30pm-3:15pm | Building for the Future: Exit Strategies and Succession Planning | Meeting Room 3 |
| 2:30pm-3:15pm | Foundations of Floor Prep - Flooring 101 | Meeting Room 9/10 |
| 2:30pm-3:15pm | FCITS Roundtable Discussion with Manufacturer Claims Managers | Meeting Room 7/8 |
| 3:30pm-4:15pm | Product Demo - ARDEX Americas | Ballroom H |
| 4:30pm-5:15pm | Woven Double Stick: Setting the Installation Up for Success, A Hands-On Session | Meeting Room 4 |
| 4:30pm-5:15pm | Type 1L Concrete Manufacturer Panel: What Are You Seeing, and How Are You Dealing with It? | Meeting Room 3 |
| 6:00pm-8:00pm | Closing Reception | Ballroom F/G/I/J |
Friday, November 13
| 8:00am-10:00am | FCICA Board of Directors Meeting (BOD & Committee Chairmen Only) | Marriott: Tennessee River |
Tuesday, November 10
Beyond the Surface: Carpet Tiles, Woven Carpet Construction & Simple Floor Repairs Involving All Flooring Types (Separate FCITS registration required.) presented by Dave Garden, Owner, Garden Consulting Group
* Category: Commercial and Residential * 8:00 AM - 3:00 PM / Marriott Plaza C
A successful flooring inspection requires more than documenting what can be seen. It requires understanding what is happening beneath the surface. This full-day session begins with an in-depth look at carpet tiles and woven carpet construction, how it differs from tufted carpet, and why those differences matter when investigating and evaluating flooring concerns. The afternoon will shift from evaluation to correction, exploring common floor repairs, what can and cannot be successfully repaired, and how an inspector can recognize the difference. Hands-on demonstrations will give participants an opportunity to perform repair techniques themselves, providing a better understanding of what is realistically achievable in the field.
David Garden, Owner, Garden Consulting Group, is a flooring industry professional with more than 35 years of experience in installation, technical education, inspection, consulting and business development. A longtime CFI leader and educator, Dave currently serves as Senior Instructor for WFCA and FCITS, providing hands-on training, technical consulting, inspections and jobsite support. Dave is committed to advancing installation professionalism by sharing practical knowledge, mentoring installers and helping develop the next generation of flooring professionals.
Simple Steps to Protect Theft and Misuse of Proprietary Information presented by Tom Hubert, Partner and Joseph Lavigne, Partner, Jones Walker LLP
* Category: Commercial and Residential * 1:00 - 1:45 PM / Convention Center Meeting Room 7
This session will share practical and actionable tips to help companies and their employees protect company trade secrets and confidential information. We'll explore how to prevent theft, reduce liability, and avoid mishandling of sensitive data—empowering teams to uphold security standards and protect the organization’s intellectual assets.

Thomas Hubert, Partner, Jones Walker LLP’s Labor & Employment Practice Group, is a lead trial attorney for the trade secrets, unfair competition, and non-competes team. Since 1989, Thomas has practiced primarily in the area of labor and employment law, as well as in areas that fall under more traditional commercial claims. Specifically, he has focused on business and commercial litigation, and labor and employment (including commercial contracts, Unfair Trade Practices Act, Trade Secret Act, covenant not to compete agreements, defamation, errors and omissions for insurance agents and stockbrokers, directors and officers, and defense of homeowners' associations and boards of directors) in jury and judge trials throughout the Southeast, as well as in proceedings before administrative agencies. Thomas has handled hundreds of claims as a litigant and is formally trained and qualified to mediate complex cases as a neutral.

Joseph Lavigne is a partner in Jones Walker LLP's Labor & Employment Practice Group and an experienced litigator in trade secret and non-compete disputes. As a lead attorney on Jones Walker’s trade secrets, unfair competition and non-competes team, Joe focuses his practice on prosecuting and defending claims of employee misconduct involving trade secret violations, unfair trade practices, non-compete violations, invasion of privacy, computer fraud and Abuse Act issues, theft and related disputes. He also advises clients on employment policies and practices and regularly negotiates employment agreements for employers.







Are We Building a Workforce Or Borrowing One? panel discussion led by Kaye Whitener, Executive Director, FCEF, including Roy Allen Lewis, RAL Flooring; David Chambers, Nebraska Furniture Mart; Sandon Carson, Mohawk Industries; David Gross, Executive Director, INSTALL; John Steier, Steier Flooring and Greg Wrenn, International Flooring Company
* Category: Commercial and Residential * 2:15 - 3:30 PM / Convention Center Meeting Room 7
In this 90 minute discussion, panelist will explore how the industry can unite around quality education, training, installer value, and professional standards. Installers in the room will be invited into the conversation to help identify what must change and how we move forward together as an industry. Help Shape the Conversation: Send your question in advance to kwhitener@fcef.org with CFI Convention in the subject line.
Roy Allen Lewis is an award-winning flooring craftsman, educator and industry professional with decades of hands-on experience across multiple flooring disciplines. A three-time TISE installation competition winner in ceramic tile, wood flooring and carpet, Allen holds multiple industry credentials, including CFI Master II Certified Installer and Certified Tile Installer. He has played an active role in training, certification and installer development through CFI, FCEF and other industry organizations, helping prepare both installers and instructors for success in the field. In 2026, Allen was named the inaugural Grand Prize Winner of the Jim Walker Flooring Installer Award in recognition of his craftsmanship, professionalism, leadership, and dedication to the flooring installation community
Sandon Carson, Field Service Manager, Hard Surfaces Mohawk Industry, is a 3rd generation flooring professional. He has spent 29 years in the field managing sales, installation, contract testing for top mills and working on jobsite corrective measures to help mills and installers. Sandon has been with Mohawk for 7 yrs full-time and a contractor for 22 yrs. He spends a majority of time training Installers, sales and field managers on Mohawk’s hard-surfaces and Mohawk Performance Accessories.
David Chambers is the Director of Flooring for Nebraska Furniture Mart, where he oversees merchandising and buying strategies for one of the nation's largest flooring retailers. Since joining NFM in 2002, he has held a variety of leadership roles across sales, operations, and merchandising. David also serves as Chairman of the Floor Covering Education Foundation (FCEF), where he works alongside industry leaders, educators, and workforce partners to expand training programs, promote flooring careers, and address the industry's installer shortage.
David Gross is the Executive Director of INSTALL and brings more than 25 years of flooring industry experience as an installer, superintendent, estimator, project manager, and instructor. He holds an MBA and an Advanced Instructor Certification in Workforce Education from Penn State University. Gross is a member of ASTM International’s F06 and F08 committees and is a Certified Safety Professional (CSP).
John Steier is a 22-year veteran of the flooring industry and owner of Steier Flooring in Algona, Iowa. He is a CFI-certified installer with a passion for quality installation, education and advancing the flooring profession. John serves as an instructor for the Floor Covering Education Foundation (FCEF), helping train and develop the next generation of flooring installers. He also serves on the CFI Advisory Board, contributing his experience to improve industry training and certification. John is an advocate for skilled trades and enjoys sharing his knowledge through hands-on training, presentations and social media.
Kaye Whitener, Executive Director of the Floor Covering Education Foundation (FCEF), leads national efforts to recruit, train and connect the next generation of skilled flooring professionals with career opportunities. Under her leadership, FCEF has expanded workforce training partnerships with colleges, high schools, industry employers, manufacturers and workforce organizations across the country. She is passionate about elevating flooring installation as a respected skilled trade and creating accessible career pathways that provide individuals with training, industry-recognized credentials, and long-term opportunity. Kaye brings a collaborative, industry-wide approach to addressing the skilled labor shortage and building a stronger workforce for the future.
Greg Wrenn is co-founder and VP of Product & Brand at International Flooring Company, a specialty flooring distributor based in Dalton, GA. He leads product and brand strategy across IFC's portfolio and is a strong advocate for the installation community. Greg believes a floor is only as good as the hands that put it down and keeps the installation community top of mind as he designs products and considers new innovations.
Dealing with Today's Substrate Challenges: Type 1L Concrete, Densifiers and Porosity presented by Jack Aspenson, CEO and President, S3 Surfaces Solution and Lew Migliore, Principal, LGM and Associates
* Category: Commercial * 3:45 - 4:30 PM / Convention Center Meeting Room 4
The growing use of Type IL cement has changed the characteristics of concrete slabs and raised new questions for flooring professionals. This session will explore how Type IL differs from traditional Type I cement, what contractors need to know about moisture, curing, surface conditions, and performance, and how these differences can affect flooring installations. Learn how to identify potential risks and protect your projects from costly failures.
Lew Migliore, Principal, LGM and Associates, has been associated with the floor covering industry for over 55 years. Challenges, experience and successes servicing the floorcovering industry led to him developing a unique business model in the technical and educational segment where he is an analyst of flooring complaints, problems and performance issues. He has written specifications, manuals, articles and policies to prevent or resolve claims for clients and end users. Lew is also the author and publisher of “The Commercial Flooring Report” a monthly newsletter.

What's Trending: Social Media Strategies for Today's Installer presented by Justin Hicks, Senior Director of Marketing, Mohawk Industries
* Category: Commercial and Residential * 4:00 - 4:45 PM / Convention Center Meeting Room 3
Social media moves fast, but creating impactful content doesn't have to be complicated. Join Mohawk Flooring and Performance Accessories in exploring the latest content trends, best practices for each platform, and content ideas designed specifically for flooring installers and professionals. Learn how to showcase your craft, build trust with customers, and stay relevant in an increasingly digital industry.
Justin Hicks, Senior Director of Marketing for Wood, Laminate & Accessories, Mohawk Industries, he leads product marketing strategy and sales enablement across some of the flooring industry’s most recognized brands. Throughout his nearly 12 years with Mohawk, Justin has built his career around finding better ways to connect products, people and stories. His experience spans commercial and residential marketing, content strategy, brand storytelling, customer engagement, and industry education. A returning CFI presenter, Justin brings a marketer’s perspective to helping flooring professionals use social media to showcase their expertise, build credibility, and turn the work they’re already doing into content that gets noticed.
Wednesday, November 11

2026 Synergy Keynote
Keynote Speaker, Randy Gravitt, CEO, Lead Every Day, presents '5 Habits to Make You A Leader Others Want to Follow'
8:00 - 9:00 AM / Convention Center Ballroom E-F-G
Randy Gravitt is CEO of Lead Every Day, author, speaker, and executive coach specializing in leadership development and peak performance. He’s authored four books including Winning Begins at Home and Lead Every Day, coached NFL and MLB organizations and worked with Fortune 500 companies including Chick-fil-A and Kroger. Randy hosts two podcasts and is passionate about helping leaders win both at work and home.

Click and Learn: A Masterclass in Unilin Click Systems presented by Matthew Oliver, Sales Director, North America, Unilin Technologies
* Category: Residential * 10:15 - 11:00 AM / Convention Center Meeting Room 4
Take a closer look at Unilin click systems in this practical masterclass created for CFI flooring professionals. Learn how the different locking technologies are designed, what sets them apart, and how to install each system correctly for optimal performance. The session combines technical insights with a live installation demonstration, showing how the different systems perform in practice and helping installers build greater confidence, precision, and efficiency on the job.
Matthew Oliver is a sales executive with nearly three decades of experience in the flooring industry, currently serving as Sales Director North America. He brings a product-first perspective shaped by decades of working closely with manufacturers, distributors, retailers and installers alike.
Dispelling the Myth: Modern Advancements in Gypsum Cement Underlayments presented by Josh Jonsson, Executive Vice President, MAXXON
Education Session Sponsored by MAXXON
* Category: Commercial and Residential * 10:15 - 11:00 AM / Convention Center Meeting Room 3
Today’s gypsum underlayment meets ASTM standards and stringent project requirements, it also can save time, money and hassle on the jobsite. Josh dispels past myths with modern facts. Learn about this durable, reliable material’s significant advancements since the 1970s. Gain a fresh perspective on how gypsum underlayment’s proven performance supports our industry and our customers’ projects.
Josh Jonsson, Executive Vice President, Maxxon® Corporation, has over 20 years experience and deep technical expertise in gypsum underlayments, acoustical systems and multifamily floor/ceiling assemblies. Throughout his career, Josh has worked closely with applicators, architects, developers and contractors sharing his extensive knowledge of gypsum underlayment performance, installation, testing and real-world applications. With a background in physics and product testing, he has also authored several industry publications on acoustics and sound-control underlayments. In his current position, Josh guides product innovation, organizational growth and Maxxon’s long-term strategy while remaining connected to the industry and customers Maxxon serves.
Sponsor Spotlight Totalworx: Faster Resilient Flooring Installations: Prep, Install and Finish Flooring
* Category: Commercial and Residential * 11:15 - 12:00 PM / Convention Center Ballroom H
Sponsor Spotlight Mohawk Performance Accessories: Every Step Matters - Stair Solution Success presented by Sandon Carson Field Services Manager Wood and Laminate and Karl Danzer, Director Product Management, Mohawk
* Category: Commercial and Residential * 2:00 - 2:45 PM / Convention Center Ballroom H
Stair installation success is challenging, but possible. Discover how to overcome common stair mistakes, select the right solutions for every step, and achieve more consistent results. Filled with real-world examples, troubleshooting tips, and practical guidance, this session will help you take your stair installations to the next level. Sandon Carson bio reads above.
Thursday, November 12
Thursday Closing Keynote - Partnership Is Your Advantage: Perform Today, Build for Tomorrow presented by Brenda Knowles, Senior Vice President, Commercial Customer Experience, Shaw Industries
8:00 - 8:45 AM / Convention Center Ballroom E-F-G
This market moves faster than any plan you make for it. Your customers still expect you to deliver—and you are building a business that needs to succeed beyond the next job. Drawing on 40 years in flooring, Brenda Knowles shares what you should expect from a partner when projects shift and challenges arise. Through stories from the field, she explores how strong partnerships help you solve problems, earn customer trust and prepare for what’s next. You’ll leave with practical takeaways you can put to work with your own customers next week.
Brenda Knowles leads Commercial Customer Experience for Shaw Industries as Senior Vice President, shaping how Shaw shows up for every commercial customer it serves. Her forty years in flooring have kept her close to the customer. She builds the partnerships that tie manufacturers to the contractors, installers and inspectors who are key partners in successful jobs, and she develops the next generation of industry leaders.
Beyond the Surface: Innovations in Resilient Flooring presented by Andy McWilliams, Senior Technical Manager, Novalis Innovative Flooring
* Category: Commercial and Residential * 9:00 - 9:45 AM / Convention Center Meeting Room 4
Explore some of the newest innovations shaping the resilient flooring industry, beginning with a brief look at the history and evolution of Novalis. This presentation will highlight emerging products, technologies, and performance features while incorporating practical technical information about product construction, installation, and application. Attendees will gain a better understanding of how these innovations address the changing needs of today’s commercial and residential flooring markets.
Andy McWilliams has over 25 years of flooring industry experience, beginning as an installer and specializing in residential and commercial carpet and resilient floor coverings. His background includes extensive training in carpet, resilient flooring and substrate preparation. In 2019, Andy joined Novalis US, LLC and currently serves as Senior Technical Manager, North America. In this role, he works closely with research and development on new products and provides technical guidance and installation training to flooring professionals throughout the United States.
Healthcare Flooring: What Every Contractor Needs to Know
* Category: Commercial * 9:00 - 9:45 AM / Convention Center Meeting Room 3
Healthcare projects present unique challenges that go far beyond flooring installation. From infection control and patient safety to documentation and regulatory requirements, contractors must understand what it takes to succeed in these highly specialized environments. Join experienced healthcare flooring professionals as they share lessons learned, common pitfalls, and key considerations for contractors looking to enter or expand in the healthcare market.

WIFI: What's in Your Toolbox? Modern Hacks for Women in Flooring to Simplify Work & Life - hosted by Jackie Adams, Senior Director, Floor Coverings International; Andrea Blackbourn, Executive Director of FCIF & WIFI; and Nichole Poindexter-Wilson, CFO of Poindexter Flooring
* Category: Commercial and Residential * 11:00 - 11:45 AM / Convention Center Meeting Room 7/8
Discover what belongs in your modern toolbox. This practical, high-energy session is packed with simple hacks, helpful apps and AI tools designed to make life easier for women in flooring. From streamlining everyday tasks and organizing your work to saving time, improving communication and simplifying life outside the office, you’ll walk away with ideas you can put to work immediately. Come ready to learn, share and add a few new tools to your toolbox.
Jackie Adams is the Senior Director of Operations at Start Up for Floor Coverings International, based in Norcross, GA. FCI is the #1 franchised flooring company in North America. In her current role, Jackie is responsible for working with franchise owners from signing their franchise agreements through month 13 in business. This encompasses set-up, start-up and first 12 months of operation. Topics such as sales process, installation and production, profitability and scaling are all a part of her responsibilities.
Andrea Blackbourn is the Executive Director of the Floor Covering Industry Foundation (FCIF) and Women in the Floorcovering Industry (WIFI). With more than 20 years of nonprofit and community leadership experience, Andrea specializes in organizational strategy, fundraising, board development and partnership building. She is passionate about strengthening the flooring industry through charitable support, professional development, and meaningful connections.
Nichole Poindexter-Wilson is the CFO of Poindexter Flooring, in Indianola, Iowa. She has spent 23 years creating and fine-tuning processes and systems to help her team find more success with less stress. She believes the best systems make a team's work easier, not harder, and she takes pride in building procedures and policies that her colleagues find practical and genuinely helpful. She enjoys sharing her experience in the industry with her industry peers as well as others.

Hero Flooring: From Product Introduction to Installation presented by Bruce Gentry, Field Service Manager, Mohawk
* Category: Commercial and Residential * 11:00 - 11:45 AM / Convention Center Meeting Room 4
Get an inside look at the new Hero Flooring line and learn about the recommended installation process from start to finish. This session will equip installers and dealers with product knowledge, method of installation and practical tips to ensure successful outcomes, increased efficiency and long-term customer satisfaction.
Bruce Gentry is a second-generation flooring installer with over 40 years of flooring installation experience. The last 30 have been with Mohawk/Durkan. He is heavily involved in training within the industry of installers, inspectors and manufacturing personnel. Bruce is a certified installer and inspector.

Wet Set Adhesives Commercial Application, A Hands-On Session presented by Rod von Busch, CIM, Vice President of Operations, CDI Floors
* Category: Commercial and Residential *
Utilizing wet set adhesives requires a much different approach than when utilizing PSAs. From planning to completion of a resilient project, each step requires management of environmental conditions, slab porosity, working time, layout, adhesive transfer, adhesive clean up and even proper rolling of the material. These are just some of considerations an installer should account for before beginning an installation.
Rod von Busch, CIM, Vice President of Operations, CDI Floors has been in the flooring industry since entering it as an installer in 1979. Rod serves as the chairman of the CFI Advisory Board and is on the FCICA Board of Directors. Active in the industry, Rod has been a long-term CFI member, joining the organization in 1995. He holds several industry designations including the CFI Commercial Carpet and Advanced Resilient certification and the FCICA Certified Installation Manager (CIM) certification.

Carpeted Stairs: From Terminology to Technique, a Hands-On Session presented by Tony Buckhardt, David Garden, Nate Hall, Kevin Keefe, Alan Lagatore, Alania Lagatore, Jerry Miller, James Salisbury
* Category: Residential * 2:30 - 3:15 PM / Convention Center Meeting Room 4
This hands-on session will take installers through the proper techniques for installing carpet on different stair configurations. Instructors will demonstrate the installation of an upholstered stair with spindles as well as a traditional box step, focusing on the techniques needed to achieve a clean, secure and professional finished installation. Participants will learn the proper terminology for the different components of a staircase and how those components affect the installation process. The session is designed to connect the terminology with real-world installation techniques that installers can take back to the jobsite.
Tony Buckhardt is a leader in the floorcovering industry. His current position is the All Surfaces Fort Wayne, Indiana branch manager where he has been for the past 33 years. Tony is a past CFI president and is considered to be one of CFI’s best instructors.
David Garden, Owner, Garden Consulting Group - see above.
Nate Hall, owner, The Enchanted FLOORist LLC, started in the flooring business in high school as a part time carpet installation assistant. After a brief stint in other professions, he returned to flooring, were he has been happily installing for over 45 years. Nate became CFI certified in 1995.
Kevin Keefe, Director of Technical Support, QEP Roberts, has over 30 years of experience in the flooring industry. A CFI Master 2 and NFIC Master, Kevin holds numerous industry certifications and combines extensive field experience with a strong commitment to technical excellence. He believes education never stops and continually expands his knowledge of evolving products, installation methods, standards and best practices.
Alania Lagatore, Lead Instructor, Lagatore's Carpet Inc. brings hands-on flooring installation experience, technical knowledge and a strong passion for education and training within the flooring industry. Alania is actively involved in developing and delivering training programs designed to help prepare and inspire the next generation of flooring professionals.
Alan Lagatore, Lagatore's Carpet Inc., Master II #3407, has over 45 years of flooring industry experience and is an active CFI member involved in training and certification efforts. Alan combines hands-on installation experience with technical knowledge and a passion for training the next generation of flooring professionals.
Jerry Miller is a past chairman of the CFI Certification Team, trainer and senior certifier since 1996. He has traveled extensively, training for CFI and manufacturers.
James Salisbury is a certified floorcovering installation professional and entrepreneur based in Westfield, IN where he owns and operates Blue Crew Installation LLC. Deeply committed to industry excellence, he holds multiple advanced certifications and serves on the Certified Floorcovering Installers (CFI) Advisory Board. He is also a CFI Master II and is NFIC Certified.

Building for the Future: Exit Strategies and Succession Planning presented by Jerry Woods, Partner and Alex Woods, Partner, BusinessPulse, LLC
* Category: Commercial and Residential * 2:30 - 3:15 PM / Convention Center Meeting Room 3
Whether you're planning for retirement, transitioning ownership to family members, or preparing your business for sale, having a succession plan is critical. This session will explore practical strategies for preserving company value, developing future leaders, and ensuring a smooth transition. Learn how successful contractors are preparing today to secure the future of their businesses tomorrow.
Jerry Woods - After a 40-year career in commercial banking financing numerous acquisitions of privately held businesses, Jerry recognized that many businesses, while attractive for their perceived value, were not ready to be considered for acquisition due to a severe lack of preparation. This is why only 10-20% of all businesses survive their first-generation ownership and are never transitioned to new ownership and the value of the business is either completely lost or severely diminished. For this reason, Jerry created BusinessPulse, LLC to prepare businesses to grow to their full potential in value and make them attractive and ready to be transitioned to subsequent ownership. Jerry holds a license in business brokerage and has worked in various facets of business valuation and management consulting and has achieved the Certified Exit Planning Advisor (CEPA) credential. Over his 40-year banking career he has helped hundreds of small and mid-sized businesses within many industries around the US to grow to their full potential.

Alex Woods is proud to join his father, Jerry Woods, as a partner at BusinessPulse, LLC. Since graduating from Samford University Brock School of Business in entrepreneurship and management, Alex has worked alongside his father with businesses in retail to logistics. During this tenure, he has realized a strong desire to assist business owners in improving their business operations, management, marketing and sales plans.

Foundations of Floor Prep: Flooring 101 presented by Don Jewell, Head of Technical, Loba-Wakol and Sean Harrison, CIM, Director of Selected Services, Matter Surfaces
* Category: Commercial and Residential * 2:30 - 3:15 PM / Convention Center Meeting Room 9/10
A successful flooring installation starts with a properly evaluated and prepared substrate. Designed for those new to commercial flooring—or anyone looking to strengthen their foundational knowledge—this session will explore three to five of the most common substrate issues encountered in the field. Presenters will explain key terminology, how to assess substrate conditions and how to select appropriate preparation methods. Combining manufacturer expertise with real-world contractor perspectives, attendees will leave with practical knowledge to help prevent installation failures and build a stronger foundation for every flooring project.
Don Jewell started in the flooring industry in 1993 as a wood flooring contractor apprentice. Several years later, in 1997, he opened his own wood flooring contractor business. In 2008, he transitioned from contracting to the manufacturing side of the industry starting at Loba-Wakol, then Lititz Flooring Company (formerly Capri Cork). In 2017, Don returned to Loba-Wakol as the Head of Technical where he shares his experience and product knowledge.

Sean Harrison, CIM, Director of Selected Services, Matter Surfaces, has 10 years of experience in the flooring industry having worked across every stage of project delivery — field superintendent, project manager and estimator — before advancing into his current position. In this role, Sean leads a team of estimators and project managers focused on delivering turnkey solutions for national accounts. His project experience spans key market segments including education, healthcare, multi-family housing, sports flooring and national accounts.

Type 1L Concrete Manufacturer Panel: What Are You Seeing and How Are you Dealing With It? Moderated by Geoff Gordon, Executive Director, Fuse; Panelists Include: Aaron Abbott, LATICRETE; Daniel Grant, CIM, ARDEX; Shane Jenkins, Sika and Jeff Johnson, MAPEI
* Category: Commercial and Residential * 4:30 - 5:30 PM / Convention Center Meeting Room 3
Building on the technical overview of what Type 1L concrete is and how it differs from traditional concrete, this contractor-moderated panel will focus on the next question: How should flooring contractors deal with it? Floor-preparation manufacturers will share what they are seeing on new-construction projects, how frequently they are encountering Type 1L concrete and the challenges it may present when preparing a slab for flooring installation. Panelists will discuss how they are helping contractor customers evaluate these substrates and what they recommend regarding surface preparation, profiling, testing, moisture mitigation, product selection and documentation. The discussion will address practical questions contractors face in the field: How can you determine whether Type 1L concrete was used? What conditions or warning signs should you look for? When is additional testing or preparation needed? What should be documented before work begins? Attendees will leave with practical, manufacturer-informed guidance for recognizing Type 1L concrete, asking the right questions and making better-informed preparation decisions before flooring installation begins.

Woven Double Stick: Setting the Installation Up for Success, a Hands-On Session - presented by NFIC instructor team: PJ Arthur, Jesus Garcia, David Garden, Nate Hall, Kevin Keefe, Jorge Orta, Don Perkins and Roland Thompson
* Category: Commercial * 4:30 - 5:15 PM / Convention Center Meeting Room 4
This hands-on class will walk installers through the proper procedures for a woven double-stick installation from floor preparation through final carpet placement. Using staged installation modules, participants will begin on an installation module with proper adhesive application and cushion installation. The class will then move to a pre-cushioned module to demonstrate carpet placement, seam construction and proper adhesive techniques. The final stage will focus on pattern alignment, including how woven carpet can be stretched and manipulated during installation to correct pattern variation and achieve a professional finished installation.
P.J. Arthur is the founder and former CEO of NFIC. He has over 60 years of experience in the flooring industry. Beginning as an apprentice in 1964, P.J. built his career around installation, sales, inspection and troubleshooting of floor coverings, with particular expertise in woven and tufted wool products. In 2006, he founded the Natural Fiber Installers Certification (NFIC) to provide continuing education for installers, sales professionals and inspectors and later served as President of the Georgia Floor Covering Association. Since NFIC became part of WFCA, P.J. has continued sharing his extensive industry knowledge through PJA Consulting.
Jesus Garcia is a flooring professional with 26 years of experience in residential and commercial installation, specializing in large-scale double-stick projects. A proud CFI (#17822) and NFIC (#305) professional, he travels throughout the US working with flooring manufacturers and contractors. He is passionate about sharing his knowledge and giving back to the flooring industry.
David Garden, Owner, Garden Consulting Group - see above.
Nate Hall, owner, The Enchanted FLOORist LLC started in the flooring business in high school as a part time carpet installation assistant. After a brief stint in other professions, he returned to flooring, were he has been happily installing for over 45 years. Nate became CFI certified in 1995.
Kevin Keefe, Director of Technical Support, QEP Roberts - see above.
Jorge Orta, Owner, Escalón, a business specializing in high-end stair runners and bespoke rug design. With more than 20 years of experience in the flooring industry, he is known for his exceptional craftsmanship, precision and unwavering attention to detail. Jorge’s passion for quality work is reflected in every project he takes on, earning him a reputation for excellence in luxury interiors.
Don Perkins, owner, Carpetland of New England has been in the flooring industry his whole life and is a third generation installer. He is an NFIC Certified Master Installer (NFIC #199) and CFI #10760. As the business owner, he leads all the installation projects.
Roland Thompson, owner, Thompson Flooring, began his flooring career in 1972 and established his own business in 1976, serving residential, commercial and government clients including Camp David under five U.S. Presidents. Known for his dedication to excellence, he holds numerous certifications and is a respected leader, trainer and speaker in the flooring industry.
Synergy 2026 Expo - Wednesday, November 11, 3:30 - 7:00 PM
2026 Synergy Expo Exhibitors
Advanced Adhesive Technologies * Anderson Innovations * ARDEX Americas * Bobyard * Bostik * Commercial USA * Cover Guard * Crain Cutter Company * Daltile * Federated Insurance * Floor Covering Industry Foundation * Gundlach Tools * i4F Patents & Technologies * IUPAT * LATICRETE International * Lighthouse Adhesives * MAPEI Corporation * Maxxon * Milliken & Company * Mohawk * Nance Floors * National Flooring Equipment Inc * ProFlex * ProKnee Corporation * QEP / ROBERTS Consolidated Inc. * S3 Surface Solutions * Shaw Industries * Sika Corporation * STAUF USA Adhesives * Tarkett * Taylor Adhesives * Taylor Tools * TEC Specialty Products * Tek Stil Concepts * Tego Systems Corp. * Titebond * The International Surface Event (TISE) * Trade Tap * TRAXX Corporation * UZIN UTZ * Välinge Innovation * Versatrim LLC * WIFI
Exhibitor Information
An expo dedicated to the flooring industry.
The Expo offers a platform to educate attendees on your latest products, materials, tools and services.
Exposition representatives can engage in meaningful conversations, provide insights about products, share features and advantages with professional industry installers, contractors and project managers.
- Share how your products are meeting emerging trends in the flooring industry
- Network - conduct business and forge valuable connections with installation professionals, contractors and potential collaborators
- Expand their knowledge of your industry tools, products, innovations, techniques and technical know-how - sure to ultimately boost your business success
To be an exhibitor at the Expo the representing company must be a CFI, FCICA or FCITS member.
Click here to be directed to the Synergy REGISTRATION FORM
Synergy Expo - Exhibitor Information / Contracted Exhibitor Company
Thank you for registering to exhibit. Your participation is instrumental in making the event a platform for industry professionals to explore floor covering trends and innovations. Exhibitors have the opportunity to engage with fellow industry professionals, network with potential clients and conduct important business transactions.
Booth Selection
Click here to view the Floor Plan. Click here to view the Booth Assignments.
Exhibitor Kit
You will receive our Exhibitor kit after registering. This email will include a personalized link to the exhibitor services portal: One View. There you will create a password and then you can:
- Find shipping information including proper labeling of packages
- Order furniture, extras, power, internet, etc. for your booth
Provided per 10x10 Booth Space
- 10’ x 10’ space
- 8' high black background drape
- 3' high black side drape
- One (1) 6' skirted table
- Two (2) chairs
- One (1) wastebasket
- One (1) ID sign
- The hall is carpeted. You may order booth flooring to complement your booth space.
EXPO Floor Plan
Click here to view the Floor Plan. Click here to view the Booth Assignments.
Please be sure to review these important documents and place booth electrical, AV, internet orders in advance. Also, note important shipping information.
Expo and Dinner Reception - Wednesday, November 11
Expo - 3:45 pm – 7:00 pm
Dinner – 7:00 – 8:30 pm
Expo Set Up
Wednesday, November 11, 10:00 am – 1:45 pm
Expo Teardown
Wednesday, November 11, 8:30 pm – 11:00 pm
Trade Show Terms & Conditions
Privacy notice: By registering for this event, you are consenting to allow FCICA to control any personal data provided in the registration process. Your contact information (address, email and phone numbers) will be visible to other attendees in some instances. While we will never sell your data, if you are a member of FCICA, other members may be able to view your contact information. By attending this event, you agree FCICA and partnering event producers may use your image for marketing and promotional purposes.
Cancellation Policy: No registration refunds after October 31, 2026 will be accepted. A 50% cancellation fee will apply to registration refunds requested prior to October 31, 2026. All cancellations must be made in writing. No refunds will be made for no-shows. Registration fees are not deductible as charitable contributions. Registration fees may be deductible as ordinary or necessary business expenses. Consult your tax advisor for more information.
Sponsorship
Sponsorship offers businesses an exceptional opportunity to showcase their brand and gain visibility. Elevate your brand's visibility through strategic logo placements, sponsored sessions and/or events, or customized signage. By sponsoring, you can maximize your exposure, increase brand recognition and generate leads within the flooring industry. Don't miss the chance to leverage this premier platform to make a lasting impression and unlock new business opportunities.
Program Guide Ad
Feature your company products and services in the Synergy Convention Program Guide
- Program Guide Ad - Full Page (Final Book Size 5.5” x 8.5”) - $725
- Program Guide Ad - 1/2 Page (Final Book Size 5.5” x 8.5”) - $425
Registrants can connect directly with the publisher, Jeff Golden of JG Media about ad placement. Click this link to the Program Guide ad form or contact Jeff at jgmediagroupllc@gmail.com.

View the 2025 Synergy Convention & Expo Program Guide for reference.
Sponsorship Opportunities
- 4 complimentary attendee registrations
- Exclusive branding as the Platinum Sponsor on all event materials, including signage, website and promotional materials
- Exclusive sponsor of a function (including opportunity to display promotional materials and recognition during the function)
- Speaking opportunity during the general session
- 10x10 booth space in a prime location in the exhibition area
- Opportunity to sponsor an educational/training session or workshop
- Logo placement on event merchandise
- Opportunity to distribute promotional materials in attendee welcome kits
- Recognition in press releases and media coverage
- Complimentary full-page advertisement in the event program book
- Company profile listing as a sponsor
Gold Sponsorship - $15,000
- 2 complimentary attendee registrations
- Prominent branding as a gold sponsor on event materials
- Special recognition during the opening and closing ceremonies
- Preferred booth space in the exhibition area
- Logo placement on select event materials
- Opportunity to host one educational/training session or workshop
- Mention in social media posts
- Recognition in press releases and media coverage
- Complimentary half-page advertisement in the event program
- Company profile listing as a sponsor
Silver Sponsorship - $10,000
- 1 complimentary attendee registration
- Recognition as a silver sponsor on event materials
- Preferred booth space in the exhibition area
- Logo placement on select event materials
- Opportunity to host a sponsored networking event
- Recognition in press releases and media coverage
- Complimentary quarter-page advertisement in the event program
- Company profile listing as a sponsor
Opening Keynote Sponsor - $10,000
- Opportunity to exclusively sponsor and introduce the Opening Keynote Speaker
- 5 minute time slot to address the group during the speaker introduction with a PowerPoint (optional)
- Vertical signage (no shared signage)
- Company profile listing as a sponsor
- Complimentary quarter-page advertisement in the event program
- Company logo on convention website with link to company website
Closing Session Sponsor - $10,000
- Opportunity to exclusively sponsor and introduce the Closing Keynote Speaker
- 5 minute time slot to address the group during the speaker introduction with a PowerPoint (optional)
- Vertical signage (no shared signage)
- Company profile listing as a sponsor
- Company logo on convention website with link to company website
Industry Awards Sponsor - $10,000
- Opportunity to exclusively sponsor the Awards Reception
- Opportunity to host a Breakfast for the attendees of your choice
- Vertical signage (no shared signage)
- Company profile listing as a sponsor
- Company logo on convention website with link to company website
- Cocktail napkins with company logo
Closing Reception and Dinner Sponsor - $10,000
- Opportunity to exclusively sponsor the Closing Reception and Dinner
- Opportunity to host a Breakfast for the attendees of your choice
- Vertical signage (no shared signage)
- Company profile listing in the app as a sponsor
- Company logo on convention website with link to company website
- Cocktail napkins with company logo
Expo Hall Sponsor - $5,000
- Opportunity to exclusively sponsor the Expo Reception
- Shared vertical signage
- Company profile listing as a sponsor
- Company logo on convention website with link to company website
- Cocktail napkins with company logo
Lunch Sponsor (Wednesday): MAPEI Corporation ![]()
- Opportunity to exclusively sponsor the Wednesday or Thursday Lunch
- Shared vertical signage
- Company profile listing as a sponsor
- Company logo on convention website with link to company website
- Cocktail napkins with company logo
Lunch Sponsor (Thursday) - $5,000
- Opportunity to exclusively sponsor the Wednesday or Thursday Lunch
- Shared vertical signage
- Company profile listing as a sponsor
- Company logo on convention website with link to company website
- Cocktail napkins with company logo
Lanyards Sponsor - Bostik 
- Note: Approx. cost of the lanyard is $2.50/lanyard; we are planning for 320 attendees. Approx. cost of lanyards: $800
- Opportunity to exclusively sponsor the convention Lanyards
- Shared vertical signage
- Company profile listing as a sponsor
- Company logo on convention website with link to company website
Hotel Key Sponsor - TEC Specialty Products 
- Note additional key cost - approximate cost of key cards: $1200 for estimated attendance of 400.
- Opportunity to exclusively sponsor the convention keys
- Shared vertical signage
- Company profile listing as a sponsor
- Company logo on convention website with link to company website
Networking Break Sponsor, Wednesday - CALI Floors 
- Opportunity to exclusively sponsor the Thursday OR Friday Networking Breaks
- Shared vertical signage
- Company profile listing as a sponsor
- Company logo on convention website with link to company website
- Signage for the breaks with company logo
Networking Break Sponsor - Thursday - $2,000
- Opportunity to exclusively sponsor the Thursday OR Friday Networking Breaks
- Shared vertical signage
- Company profile listing as a sponsor
- Company logo on convention website with link to company website
- Signage for the breaks with company logo
Drink Station Sponsor - $2,000
- Opportunity to exclusively sponsor a Drink Station
- Shared vertical signage
- Company profile listing as a sponsor
- Opportunity to place an item on the coffee break table
Education Sponsors
Golf Tournament Closest to the Pin Men
Golf Tournament Closest to the Pin Women - $300.00
Golf Tournament Longest Drive Men - $300.00 - TRAXX Corporation
Golf Tournament Longest Drive Women - $300.00 - Fishman Flooring Solutions
Golf Tournament Hole - $500.00
Golf Tournament Welcome Kit - $500.00
Golf Tournament Breakfast - $3,500.00
Golf Tournament Beverage Cart - $1,500.00
Contact Catherine Church, FCICA Executive Director if you are interested in a sponsorship opportunity (630) 672-3702 or catherinec@cmservices.com.
Sponsor Spotlights and Product Demonstrations
*In chronological order
Sponsor Spotlights
Totalworx - Wednesday, November 11, 11:15 am - 12:00 pm / Ballroom H
Faster Resilient Flooring Installations: Prep, Install & Finish Flooring
This live demonstration highlights products and techniques that help accelerate resilient flooring installations. Attendees will see WGL203 self-leveling underlayment, IG4253 Instant Grab adhesive, S150 spray adhesive, and FinishWorx metal trim profiles while learning practical ways to improve efficiency, install flooring in as little as four hours, and reduce overall installation timelines.
Mohawk/ Performance Accessories - Thursday, November 12, 2:30pm-3:15 pm / Ballroom H
Every Step Matters: Stair Solution Success
Stair installation success is challenging, but possible. Discover how to overcome common stair mistakes, select the right solutions for every step, and achieve more consistent results. Filled with real-world examples, troubleshooting tips, and practical guidance, this session will help you take your stair installations to the next level. Presented by Sandon Carson, Field Service Manager for Wood and Laminate and Karl Danzer, Director of Product Management.
Product Demonstrations
Wednesday, November 11, 1:00 - 1:45 pm
Category: Commercial and Residential
The Ceramic Alternative You Have Been Waiting For - Installing a floor that delivers the premium look of ceramic tile without the time, mess or complexity has never been easier. Matthieu Dekens will introduce CeraGrout and CeraGrout Flex—innovative grout technologies that create a realistic ceramic tile appearance while using the installation methods installers already know. Learn when to choose CeraGrout for floating floors and CeraGrout Flex for commercial glue-down applications, and discover best practices for achieving a professional, durable finish. This webinar will cover installation techniques, practical tips and tricks, and the key differences between both systems, helping you confidently bring the sought-after ceramic look to residential and commercial projects alike. Whether you're looking to expand your flooring offering or improve installation efficiency, this session will show you how CeraGrout and CeraGrout Flex make it possible to deliver stunning ceramic-inspired floors with the speed and convenience of resilient flooring.
Wednesday, November 11, 3:00 - 3:45 pm
Category: Commercial and Residential
NEW! TEC Vertical Smoothing Patch - Vertical Smoothing Patch is an ultra-high-performance cementitious surface preparation patch for smoothing, patching, leveling, ramping and rendering applications for floors, walls and ceilings. This fast-curing formulation was designed for interior and exterior use including pools, facades and balconies. The robust non-sag/non-slump properties are ideal for screeding and easy troweling. Vertical Smoothing Patch has unlimited moisture vapor % RH and water exposure capabilities and may be used under or over moisture mitigation systems.
Thursday, November 12, 10:00 - 10:45 am
Category: Commercial and Residential
VaporTec® Shower System - The Beno J Gundlach team is proud to introduce the VaporTec Shower System featuring our BRAND NEW modular shower base built to accommodate the VaporTec Drain Flange or any leading competitor drain flange. We will also demonstrate our wall panel system and accompanying accessories like screw/washer and sealant. Since our founding in 1927, Beno J. Gundlach Company has been committed to providing quality installation products through direct manufacturing and strategic partnerships with companies whose philosophy, values and quality are consistent with those of our family-run company. We seek out and develop products that are innovative and add value to the industries we serve. Marketed globally to the trades industry through a distributor network, we are committed to our distribution partners and professional installers who appreciate that quality work begins with quality tools.

Thursday, November 12, 1:30 - 2:15 pm
Category: Commercial and Residential
Learn how to save time, money and the environment by using Spray-Lock® Premium Eco Spray Adhesives - Join the Spray-Lock / ROBERTS Team as they demonstrate their latest product innovations and show you why spray adhesives are the key to giving installers and distributors an advantage in today’s marketplace. Learn why Spray-Lock’s pure polymer technology leads the industry with the lowest total VOC content available and boosts a full 80% adhesive/material use reduction. Find out how to save up to 75% on freight, and fully eliminate landfill contributions by recycling 100% of your adhesive packaging, all while allowing immediate traffic, including heavy rolling or static loads during installation. And best of all, see firsthand how to help reduce workplace Injuries and have more energy at the end of the day for a better work/life balance.

Thursday, November 12, 3:30 - 4:15 pm
Category: Commercial and Residential
Fast-Track Solutions from ARDEX Americas - Join ARDEX Americas for a demonstration of three solutions designed to increase installation speed and efficiency. See ARDEX V 1300™ High Flow Self-Leveling Underlayment smooth and level a variety of substrates, including approved plywood subfloors, with floor coverings installed in as little as 24 hours. The team will also demonstrate ARDEX DG 1™ One-Component Grout, a ready-to-use grout for numerous tile types and HENRY® 647 PlumPro™, a fast-track, roll-applied vinyl flooring adhesive that dries to the touch in minutes and offers moisture resistance up to 99% relative humidity.
* Product Demonstrations - 45 minute time slots will be set aside for demonstrations during the event. Demo spaces will include a table, protected flooring and electricity. Materials must be carried in and out by hand; no lifting equipment such as forklifts will be available. Product demonstrator to provide all equipment needed for the product demonstration as well as follow all OSHA safety guidelines. Participating company agrees to pay $2,500 for the product demonstration plus attendee registration(s). Presenters must be registered for the event.
Silent Auction and Raffle Item Donation Request
Consider donating an item(s) to be placed in the silent auction or raffle!
If you elect to donate an item, please provide an image to include on the Convention website page and auction site. Silent auction item(s) and the company donor will be featured on the website for the duration of the event. Donors will be responsible for shipping the item(s) to the winner, if shipping is necessary. Partnering organizations have the right to choose if the donated item will be raffled or placed in the silent auction. Donated items will be displayed on the event and auction websites for the duration of the event. The auction will close on Thursday, November 12 at 4:30 PM Eastern. Thank you! Your generous donation support our organizations - CFI, FCICA and FCITS.
The 2026 Synergy Silent Auction is OPEN for bidding!
Click here to be directed to 32 Auctions, the event auction site to place your online bid.
Contributing to the auction? Enter your donation here - Silent Auction and Raffle Item Donation FORM
ES 200 Scraper - Donated by Anderson Innovations
ES 200 Scraper Design Features:
- Self-propelled (forward and reverse)
- 6 position adjustable handle (including a storage position)
- Simple/robust components for long service life and less maintenance
- Removable weights for easy transportation
- Patented design improves efficiency significantly over other hydraulic machines
Links - ES 200 Scraper Spec Sheet / View the ES 200 Scraper in action - ES 200 on Carpet and VCT

ARDEX Feather Finish - One Pallet/208 Bags - Donated by ARDEX Americas
ARDEX FEATHER FINISH mixes to a creamy, smooth finish underlayment that eliminates flooring installation problems associated with disbonding, crumbling, mold, mildew and staining. ARDEX FEATHER FINISH may be used as an embossing filler when mixed with ARDEX P 82TM Ultra Prime. Install over: concrete, masonry, wood, terrazzo, and ceramic and quarry tile - as well as properly prepared residues of cutback and other non-water-soluble adhesives on concrete - all without the need for priming or the use of a latex additive AF127 03/15 Key Features: • Blend of hydraulic and other cements; • Self-drying matrix; • Mixes with water only; • Trowelable; • Mold and mildew resistant; •

No 989 Economy Vinyl Welding Kit - Donated by Crain Cutter Company
No. 989 Economy Vinyl Welding Kit
The 989 Economy Vinyl Welding Kit provides a great value to the installer by combining all of the basic tools you need for vinyl welding at a great price. Comes complete with a carrying case that holds all of the tools. The No. 989 includes:
- No. 973 Rolling Hand Groover / No. 957 Detail Hand Groover / Weldy Heat Weld Gun / No. 963 Pencil Tip Nozzle / No. 962 Speed Welding Tip / No. 964 Detail Welding Tip / No. 985 Quarter Moon Knife / No. 986 Trim Guide / No. 940 Detail Skiving Knife Handle / No. 941 Flat Detail Skiving Blade / Cleaning Brushes / Carrying Case

Donated by Custom Building Products
Carpet Tile PSA - 24 Buckets
Carpet Tile PSA pressure sensitive adhesive is a quick flash, high tack solution for carpet tile. This product can be troweled or rolled and can be used in permanent or releasable applications using pressure sensitive (dry-set), semi-wet, and wet-set methods. Carpet Tile PSA is tinted in CUSTOM’s signature orange color and dries so that layout lines are visible. This low odor, low VOC product is ideal for occupied environments.
Vinyl PSA Pressure Sensitive Adhesive - 24 Buckets
Vinyl PSA is an advanced pressure sensitive adhesive designed for the challenges of today’s most popular resilient and soft surface flooring. Adding to its versatility, this unique formulation allows it to be used in permanent or releasable applications. Vinyl PSA is solvent and glycol free, making it ideal for projects that require low VOC’s. The high moisture and pH resistance make this product ideal for even the toughest applications.
Wall Base Adhesive - 5 Cases/12 32 oz. Tubes/Case
Wall Base Adhesive is an impact-resistant, non-staining vinyl, rubber and carpet wall base adhesive with exceptional tack and early strength. Wet strength holds base in position on outside and inside corner applications. High flexibility for impact resistance in commercial and institutional applications. Also used for installing vertical application of carpet and FRP (fiberglass reinforced plastic panels).
LATICRETE VAPOR BAN PRIMER W, 12 Pails - Donated by LATICRETE International
VAPOR BAN™ Primer W is a ready-to-use, water-based all-in-one moisture vapor barrier and primer. This pre-mixed formula
controls high moisture vapor in concrete and enhances bond strength for self-leveling underlayments all in one step that
simplifies installation, and saves time, labor and material costs. Free of epoxy resins, it’s hypoallergenic, low odor, and low VOC,
making it a safer, greener solution for today’s installers and jobsites. Apply over new or existing concrete and work safer, greener,
and faster without compromising performance. For more information - VBPW Sell Sheet.pdf and PDS VBPW.pdf
MAPEI PLANIPREP PSC / RMP / SC - Donated by MAPEI Corporation
PLANIPREP PSC - Moisture Resistant, Fast Drying Patch & Skim Coating Compound / 48 10lb Bags - Planiprep PSC is a fast-drying, cement-based, fiber-reinforced, polymer-modified patch and skimcoating compound designed for preparing concrete and wood substrates for flooring installation.
PLANIPREP RMP - Moisture Resistant, Fast-Drying, Ramping Compound / 14 50lb Bags - Planiprep RMP is a fast-drying, cement-based, fiber-reinforced, polymer-modified compound designed for large area repairs and ramping between differing planes of flooring. Its unique ability to be mixed with various amounts of water makes it perfect for creating ramps and other shapes without sagging. Planiprep RMP is designed for use on high-moisture concrete substrates without the need for moisture mitigation.
PLANIPREP SC - High Performance Cement Based Skim Coating Compound / 48 10lb Bags - Planiprep SC is a high-performance, polymer-modified, fiber-reinforced cement-based skimcoating and patching compound. Use Planiprep SC to skimcoat and smooth minor surface variations and defects on common substrates. Planiprep SC creates a strong, durable surface ready for almost any floor application. Its unique formulation mixes easily with water and produces an easy-to-apply patching compound. Rapid-setting Planiprep SC allows for fast-track flooring installations in 30 to 60 minutes after application, depending on thickness and environmental conditions.
Maxxon Commercial VersaTop® EZ - 1 Pallet/48 Bags- Donated by Maxxon
Maxxon Commercial VersaTop® EZ - 1 Pallet
Achieve the look of polished concrete without the polishing. Maxxon Commercial VersaTop EZ is a cost-effective decorative concrete solution that delivers a beautiful, durable finish with the flexibility to grind on your schedule, from the next day to 30+ days after installation. Designed for efficiency and versatility, VersaTop EZ allows foot traffic in just 2–4 hours and is compatible with a variety of grinding equipment, including light grinding machines. With compressive strengths of 5,000–7,000 psi, it delivers exceptional durability and performance while creating a high-end decorative concrete aesthetic. Click https://maxxon.com/products/versatop-ez/ to learn more.
Non-Reactive Standard Carpet Tile Adhesive (9 4-Gallon Pails) - Donated by Milliken & Company
Milliken offers adhesive solutions for any scenario: •Modular carpet, LVT, mixed-media • Normal RH and pH • Extreme RH and no-testing solutions • Trowel-on and Spray options for most applications • No primers, no sealants, limited floor prep required Learn more about the product specs here.


Precision Cuts Pro Multi-Floor Cutter - Donated by ROBERTS / QEP
ROBERTS® 13" PrecisionCuts™ Pro Multi-Floor Cutter is designed to quickly cut laminate, engineered wood flooring, vinyl flooring, siding, VCT tile, PVC and other flooring applications. This PrecisionCuts Pro Multi-Floor Cutter accommodates straight edges or angled cuts up to 5/8” (16 mm) depth. It features a steel-encased cam with ball bearings for smooth and powerful cutting action, a long-lasting resharpenable, replaceable, 4 mm thick tungsten blade, and a built-in light for precise cutting. It has a built-in ruler with both inches and millimeters, and a larger hand grip opening in the table that makes it easier to hold and carry along. https://www.robertsconsolidated.com/products/13-precisioncuts-pro-multi-floor-cutter/

FALCON™ POWER 44 STRETCHER - Donated by ROBERTS / QEP
Considered one of the most advanced power stretchers on the market today, the new ROBERTS® Falcon™ Power 44 Stretcher is the perfect balance of craftsmanship, convenience, and industrial innovations. An ideal power stretcher for the professional installer, the ROBERTS Falcon features a patent-pending tailblock, the widest tailblock in the industry (up to 44” with extensions), making it the only stretcher capable of spanning a door jamb. Installer preferred upgrades include a metal-covered plate with integrated handle for easier repositioning, and a quick-lock button on handle for locking stretcher in place. For added convenience, the Falcon Power 44 Stretcher comes in a custom, blow-molded carrying case with wheels.
Dual Air Glider - Donated by ROBERTS / QEP
NEW & IMPROVED Dual Air Glider with Case can lift up to 800 lbs, allowing a single user to be able to move heavy items like appliances, furniture, equipment, and machinery. Built with a powerful 1.75 HP blower and designed to use hovercraft lifting principles, it allows heavy items to smoothly glide across flooring. An optional air vent helps control the air flow depending upon weight load, or reduce the lift in tight spaces. It includes a robust, soft-sided case with a stronger carrying strap and soft shoulder pad to make transport easy.

KATANA Single Rail Tile Cutter SR-41 - Donated by ROBERTS / QEP
QEP® KATANA™ Single Rail Tile Cutters are designed to deliver smooth cutting for all types of tile. This professional tile cutter features an adjustable fence with positive stops at 22.5, 45, and 90 degrees. A preferred choice of professional installers, the KATANA™ Single Rail Tile Cutters are manufactured with a heavy-duty cast aluminum base, an extended handle for maximum breaking power, an adjustable flip-up rip guide, and full-length 20"side wing support arms to eliminate tile sag. Includes a durable, carrying bag with wheels.
6500 LVT, LVP, Carpet Tile & Underlayment Flooring Adhesive - Donated by Spray-Lock
10 Cases
Spray-Lock 6500 is a water-based, aerosol spray adhesive engineered for installing luxury vinyl tile (LVT), luxury vinyl plank (LVP), carpet tile, and underlayment/pad. Key Specifications & Features: Coverage: 150–185 sq. ft. per 22-oz. can (900–1,110 sq. ft. per case of six). Dry & Open Time: Dries to the touch in 10–20 minutes with a 4-hour open working time. Traffic Access: Allows immediate foot traffic, heavy loads (like hospital beds), and same-day heat welding or finishing/waxing. Moisture & pH Resistance: Warranted up to 98% relative humidity (RH), 8 lbs. MVER (Moisture Vapor Emission Rate), and 11 pH. Environmental & Safety: 0.0 g/ml VOC content, odorless, non-flammable, and requires no HVAC shutdown during application. Substrates: Bonds to properly prepared concrete, underlayment-grade plywood, metal, fiberglass, and existing VCT. 1]Cleanup: Water-based formula allows easy cleanup with water while wet.
Yeti Tundra 45 Hard Cooler & Yeti 12oz Can Cooler - Donated by Sunbelt Rentals
Vertical Smoothing Patch - Donated by TEC Specialty Products
Vertical Smoothing Patch is an ultra-high-performance cementitious surface preparation patch for smoothing, patching, leveling, ramping and rendering applications for floors, walls and ceilings. This fast-curing formulation was designed for interior and exterior use including pools, facades and balconies. The robust non-sag/non-slump properties are ideal for screeding and easy troweling. Vertical Smoothing Patch has unlimited moisture vapor % RH and water exposure capabilities and may be used under or over moisture mitigation systems. https://www.tecspecialty.com/products/surface-preparation/vertical-smoothing-patch/
KOVARA® / VAPORSHIELD™ AB 300 - 1 Pallet/12 Rolls - Donated by TRAXX Corporation
KOVARA® / VAPORSHIELD™ AB 300 is a patent-pending, self-adhered, pre-fabricated moisture barrier designed to protect floor coverings from staining, warping and adhesive deterioration that may result from water vapor emissions and alkaline salts infiltrating through the concrete slab. Data Sheet - Click here
- Installation in a fraction of the time of fluid-applied moisture barriers
- Self-adhered to subfloor with a specialty designed adhesive to prevent movement under heavy rolling loads and foot traffic
- Split adhesive release liner allows quick peel-and-stick application
- Reduced labor costs and improved project capacity for contractors
Versatrim Yeti, Coaster, VERSASEAL Sealant Tape Roll and 1 Installation - Donated by Versatrim
Versatrim Bundle includes: Versatrim Yeti, Versatrim Coaster, VERSASEAL Sealant Tape Roll and Installation Kit
VERSASEAL Sealant Tape Roll - Protect Your Floors Like a Pro with VERSASEAL! A perfect companion to our full line of waterproof moldings, VERSASEAL Perimeter Sealant Tape goes to work—creating a powerful, invisible barrier that defends your flooring from everyday spills and unexpected water intrusion. This advanced sealant tape protects your investment from swelling, mold, and costly water damage by sealing off the most vulnerable area of any flooring installation: the perimeter. Why Choose VERSASEAL? Protects flooring edges & subfloors from spills and flooding—no messy caulk cleanups Forms a durable 6-mil moisture barrier—saves time on every install Allows natural floor expansion and contraction Easy, tool-free application—no foam rod or silicone caulk needed Effective in low temperatures for year-round protection Strong adhesive bonds to most surfaces with excellent tear resistance 50 linear feet per roll—comparable to 2 tubes of silicone and 50’ of foam rod Waterproof flooring resists moisture — but water can still reach the subfloor through perimeter gaps. VERSASEAL is your first line of defense, sealing edges to protect what’s underneath. CalFlor® Installation Kit with VersaBlock® features quality products, designed to make your projects go smoothly.
Donated by Wagner Meters
C555 Concrete Moisture Meter - provides fast, non-destructive preliminary moisture measurements on smooth, firm concrete to help pinpoint problem areas and determine where to place Rapid RH® L6 Smart Sensors. Built-in sensors measure ambient temperature and relative humidity. The included On-Demand Calibrator allows fast, easy user-calibration. A NIST-traceable version, with a certificate of calibration, can also be purchased. With its built-in ambient sensors and On-Demand Calibrator, the C555 comes with everything you need to perform the test outlined in ASTM F2659. Relative mode can be used on other materials such as concrete block. Learn more by visiting the Wagner Meter website.
Floor Sentry® embedded wood floor data logger is a card-sized device featuring temperature and relative humidity (RH) sensors to monitor and record up to 16,000 internal temperature and RH readings within your wood floor as well as the temperature and RH on the surface of the concrete subfloor or underlayment. Floor Sentry connects, via Bluetooth, to the free Wagner Sentry app for instant monitoring of floor or underlayment conditions, setting alarm threshold levels, viewing graphed progress, and more. (5 COUNT)
Orion 950 Wood Moisture Meter - Ensure flawless flooring installations with the award-winning Orion 950 Pinless Moisture Meter. Get fast, accurate moisture readings without leaving pinholes. Measure moisture deep in the wood to prevent issues like cupping and warping. With built-in ambient sensors, auto EMC calculations and Bluetooth data logging capabilities, the Orion 950 streamlines your workflow, ensuring installation success.
Smart Sensor Value Pack Replacement for Rapid RH® - 25 Count - If you already have the Rapid RH® L6 Total Reader® and need Smart Sensors in bulk, the Value Pack is for you. Choose from 25, 50, or 100 Smart Sensors. Keep your Smart Sensor inventory current by ordering now. You don’t want to be “one sensor short” of ASTM F2170 requirements. The Rapid RH L6 Smart Sensor (25) Value Pack Includes: 25 ea. L6 Smart Sensors ($43.52 per sensor); 50 ea. Extensions; 25 ea. Protective Caps with Rubber Plugs and Butyl Gasket; 25 ea. Stainless Steel Covers; Certificate of Calibration; Floor Map
Leister Hot Jet 302A Air Welder with Winkelman Light Attachment - Donated by Winkelman Sales
Product Specs: 120V / 600W US Plug * Light Weight and Compact * Regulated Temperature and Air Flow for Reproducible Work * Long-lasting Brushless Motor (10,000 hours ) *Vibration-Absorbing Support Surfaces * Configurable Eco Mode Function * Front Light Up Your Work Area by Winkelman Sales * Great for detail work in tight spots.
3 Certified Installation Manager Programs - Donated by FCICA
The Certified Installation Manager (CIM) Program sets the industry standard for those involved in the management of commercial flooring projects. The Program provides video training modules led by experts who speak from years of floor covering experience. Paired with assessments, the modules enhance the flooring professional’s core skill set, experience and knowledge base necessary to successfully manage commercial flooring projects. Individuals who reach this level of expertise will be easily distinguished by the Certified Installation Manager (CIM) designation. Must register 3 candidates within one year of purchase. Learn more about the CIM Program here.

The CFI Certifications - Winning bidders can select either the CFI Technical Certification or CFI Certification. - Donated by CFI
Golf Tournament
Join the golf tournament at Nob North Golf Course
Located in the hills of Whitfield County, GA, Nob North offers a picturesque 8 hole layout that offers both a challenge to the expert golfer as well as a pleasant afternoon out for the casual player.
Address: 298 Nob North Drive, Cohutta, GA 30710
Phone: (706) 694.8505
The Golf Tournament is Monday, November 9, 9:00 AM reverse shot gun start.
- Price: $150
- 7:30 - 8:30 - Check in
- 8:30 AM * Travel to course via own vehicles
- 9:00 AM * Reverse shot gun start
A golf pairing requests/submission form will be sent at a later date.
Thank you, Golf Sponsors Fishman Flooring Solutions and TRAXX Corporation.

Hotel Accommodations
Chattanooga Marriott Downtown - Experience the best of Southeastern Tennessee. Connected directly to the Chattanooga Convention Center, the hotel is minutes from top attractions like the Tennessee Aquarium, Chattanooga Riverfront, Walnut Street Bridge and Bluff View Art District.
Relax in spacious guest rooms and suites. Enjoy modern amenities including 24-hour business and fitness centers, in-room dining and a seasonal outdoor pool. Savor Southern flavors at Table South Kitchen & Bar or grab a fresh cup of Peet’s Coffee at our Lobby Marketplace. Whether visiting for business or leisure, Chattanooga Marriott Downtown offers warm hospitality and an unbeatable downtown location near everything the Scenic City has to offer.
Situated in the city's business district and next to the Chattanooga Convention Center, the hotel offers direct access to a complimentary downtown shuttle to explore the top sites of Chattanooga.
Chattanooga Marriott Downtown - $169.00 USD/night - Link to reserve your hotel accommodations: Book your hotel accommodations today!
Block Rate EXTENDED - Deadline to book a room at the group rate is now WEDNESDAY, OCTOBER 15!
Check-in: 4:00 pm / Check-out: 11:00 am
On-Site Parking
- Hourly: $8.00
- Daily: $25.00
- Weekly: $175.00
- Valet Daily: $30.00
- Additional Parking - Republic Lot at MLK Blvd beside the hotel.
Transportation Information
If traveling by air, we recommend flying into the Chattanooga Metropolitan Airport, a short 12 mile drive to the Chattanooga Marriott Downtown. Other options are into Nashville, TN, Knoxville, TN or Atlanta, GA - all approximately 120 mile/2 hour drive to Chattanooga.
Airport: Chattanooga Metropolitan Airport, 15.0 Miles
CLICK HERE for the REGISTRATION FORM
Thank You Titanium Sponsor, Mohawk / Performance Accessories
Thank You Platinum Sponsor, Totalworx
Thank You Education Sponsors
Thank You Synergy Silent Auction Donors






