CFI FCICA 2023 Convention and Trade Show

Thank you for attending the CFI FCICA 2023 Convention and Trade Show!
September 20-22, 2023 at the Rosen Shingle Creek in Orlando, FL
Registration Information
Expand your Knowledge - Find Solutions - Connect with the Flooring Community
Certified Flooring Installers (CFI) and the Flooring Contractors Association (FCICA) have partnered to present CFI FCICA 2023 Convention and Trade Show. Meet with premier flooring contractors, installers, consultants, distributors and manufacturers at this inaugural event offering educational sessions, product demonstrations and ample time to network with fellow flooring professionals.
Inaugural CFI FCICA Convention and Trade Show - Wednesday - Friday, September 20 - 22, 2023!
Certified Flooring Installers (CFI) and the Flooring Contractors Association (FCICA) have partnered to offer a joint Convention and Trade Show – bringing together an expanded community of flooring professionals.
CFI and FCICA invite you to register for this highly anticipated inaugural event featuring 3 days of exceptional education, knowledge sharing, industry solutions and valuable networking with a vibrant community of installers, contractors, retailers, consultants, manufacturers and other industry leaders and fellow experts.
Discover the latest trends, technologies and innovative solutions shaping the future of flooring installation. From informative seminars and interactive workshops to a comprehensive trade show showcasing cutting-edge products and services, this convention offers a one-of-a-kind platform to expand your professional horizons.
The event features a Trade Show (Expo), exceptional educational sessions and ample networking opportunities with fellow industry professionals. Attendees will meet to learn, find solutions and network with one another and with technical representatives from leading flooring manufacturers and service providers.
The event will be held at the Rosen Shingle Creek in Orlando, Florida.
Registration Options
1. Register as an attendee. Select the registration category that applies to you.
OR
2. Register to be an exhibitor/exhibitor attendee - includes one (1) registration.
Attendee Registration Categories and Fees
| Registration Category | Rate | |
| Trade Show Exhibitor Registration - Includes ONE Attendee Registration (Members Only) | $2,650 | |
| CFI / FCICA Member Registration (Members Only) | $950 | |
| CFI / FCICA Member - Installer, CIM, Additional Attendee Registration (Members Only) | $650 | |
| Non CFI / FCICA Member Registration | $1,125 | |
| Non CFI / FCICA Member Installer Registration (must be a qualified installer) | $800 | |
| Spouse/Companion Registration * (Spouse/Companion reg. includes all meals. Optional events/activities additional) | $550 | |
| One Day Registration - Thursday, September 21 | $500 | |
| One Day Registration - Friday, September 22 | $500 |
Event Highlights
- Wednesday, September 20 pre-event social activities including golf
- Wednesday, September 20 Opening Reception
- Flooring Trade Show + product demos from industry leaders
- Networking with flooring industry decision-makers
- Insightful flooring industry keynote speaker (s)
- Informative education sessions on current flooring trends
- Friday, September 22 Dinner Celebration
Take advantage of all events and programs. Arrive Tuesday evening or early Wednesday to participate in pre-event social activities and plan to depart Saturday after staying for the Friday evening closing reception.
Event Schedule
Tuesday, September 19, 2023
| START | END | FUNCTION | MEETING ROOM |
| 8:00 AM | 5:00 PM | ICRI Certification Course - (Separate Registration Required) | Wekiwa 1/2 |
| 1:00 PM | 4:00 PM | CFI Certification Team Meetings (Invitation Only) | Wekiwa 3/4 |
Wednesday, September 20, 2023
| START | END | FUNCTION | MEETING ROOM |
| 7:00 AM | Golf Tournament - Optional | ParTake Patio Rosen Shingle Creek Golf Club | |
| 8:00 AM | 5:00 PM | ICRI Certification Course - (Separate Registration Required) | Wekiwa 1/2 |
| 11:00 AM | 6:00 PM | Registration and Silent Auction | Panzacola Registration |
| 1:00 PM | 5:00 PM | The Big Splash - Fun Time by the Pool - Optional | Cabanas - Adult Pool |
| 2:00 PM | 4:00 PM | Optional Education Session: Hand Sewing Seminar - Tom Budetti, Tom Budetti Consulting, Produced by CFI | Wekiwa 5 |
| 3:00 PM | 5:00 PM | FCICA Board of Directors Meeting (Board of Directors & Committee Chairmen Only) | Wekiwa 3/4 |
| 5:00 PM | 5:30 PM | FCICA Membership Committee Meeting | Wekiwa 3/4 |
| 5:30 PM | 6:00 PM | CFI/FCICA First Timers Reception (First Time Attendees & Leadership Welcome) | Conway |
| 6:00 PM | 8:00 PM | Welcome Reception - Sponsored by MAPEI Corporation | Conway |
Thursday, September 21, 2023
| START | END | FUNCTION | MEETING ROOM |
| 6:30 AM | 4:00 PM | Registration and Silent Auction | Panzacola Registration |
| 6:30 AM | 7:30 AM | Attendee Breakfast | Panzacola F1/F2/G1 |
| 7:30 AM | 8:30 AM | Opening Keynote - Thomas Trissl, Schönox, HPS North America | Panzacola F1/F2/G1 |
| 8:00 AM | 5:00 PM | Trade Media Lounge | Wekiwa 8 |
| 8:30 AM | 9:30 AM | CFI FCICA Industry Update | Panzacola F1/F2/G1 |
| 9:00 AM | 10:00 AM | Significant Other Meet & Greet (All Significant Others Welcome) | Hospitality Suite 1403 |
| 9:30 AM | 9:45 AM | Silent Auction Presentations | Panzacola F1/F2/G1 |
| 9:45 AM | 10:00 AM | Networking Break | Wekiwa Foyer |
| 10:00 AM | 1:45 PM | Trade Show Setup (Exhibitors Only) | Panzacola F3/F4/G2 |
| 10:00 AM | 10:45 AM | Education Session: LVP Herringbone & Trims by Mohawk - Sandon Carson, Performance Accessories/Mohawk, Produced by CFI | Wekiwa 1/2 |
| 10:00 AM | 10:45 AM | Education Session: Floor Maintenance at Installation and Beyond - Eric Boender, Starnet, Produced by FCICA | Wekiwa 3/4 |
| 10:00 AM | 11:00 AM | How to Take Care of Yourself & Your Tribe, Hosted by Women in the Floorcovering Industry | Wekiwa 7 |
| 10:45 AM | 11:15 AM | Product Demonstration: UZIN XtraGuard Expoxy Grout | Wekiwa 5 |
| 11:15 AM | 12:15 PM | Attendee Lunch | Panzacola F1/F2/G1 |
| 12:15 PM | 12:45 PM | Product Demonstration: Discover the Future of Flooring Innovation with i4F Drop-Lock Technologies | Wekiwa 6 |
| 12:45 PM | 1:15 PM | Product Demonstration: Totalworx brought to you by Shaw, Proper Installation Method for Stair Treads | Wekiwa 5 |
| 1:15 PM | 2:00 PM | Education Session: Carpet Pattern Matching, Produced by CFI | Wekiwa 1/2 |
| 1:15 PM | 2:00 PM | Education Session: Modular Vinyl Flooring, A Different Perspective - Kevin Philips, Novalis Innovative Flooring, Produced by FCICA | Wekiwa 3/4 |
| 2:00 PM | 5:30 PM | Trade Show and Reception | Panzacola F3/F4/G2 |
| 5:30 PM | 6:30 PM | Trade Show Break Down (Exhibitors Only) | Panzacola F3/F4/G2 |
| 6:30 PM | 8:30 PM | Awards Dinner - All Attendees Welcome Sponsored by Performance Accessories | Panzacola F1/F2/G1 |
Friday, September 22, 2023
| START | END | FUNCTION | MEETING ROOM |
| 7:00 AM | 1:00 PM | Registration and Silent Auction | Panzacola Registration |
| 6:30 AM | 7:30 AM | CFI Carpet Master 2 Written Test - Dave Garden, Executive Direction of Education - (Separate Registration Required) | Wekiwa 2 |
| 7:00 AM | 8:00 AM | Attendee Breakfast | Panzacola F1/F2/G1 |
| 7:00 AM | 9:00 AM | Trade Show Break Down (Exhibitors Only) | Panzacola F3/F4/G2 |
| 8:00 AM | 8:45 AM | Closing Keynote - Pete Larmore, President and CEO, Bonitz, Inc. | Panzacola F1/F2/G1 |
| 8:45 AM | 9:30 AM | Industry Panel Discussion: Building on Common Ground, Moderated by Beth Miller, Floor Trends, TalkFloor.com | Panzacola F1/F2/G1 |
| 9:30 AM | 9:45 AM | Networking Break | Wekiwa Foyer |
| 9:45 AM | 10:15 AM | Product Demonstration: Crossville CrossValue Contractor Program | Wekiwa 5 |
| 10:15 AM | 10:45 AM | Product Demonstration: ARDEX K 34 LIGHTWEIGHT and ARDEX DG 1 | Wekiwa 6 |
| 10:45 AM | 11:00 AM | Networking Break | Wekiwa Foyer |
| 11:00 AM | 12:00 PM | Educational Session: Contract Clauses That Can Bite You, Jeff King, General Counsel, WFCA, Jones Walker LLP, Produced by CFI | Wekiwa 1/2 |
| 11:00 AM | 12:00 PM | Education Session: Planning the Flooring Job for Success, Module 1 of the CIM Program - Mike Kelly, CIM, Synergy Flooring, Produced by FCICA | Wekiwa 9/10 |
| 12:00 PM | 1:00 PM | Attendee Lunch | Panzacola F1/F2/G1 |
| 12:00 PM | 1:00 PM | Next Gen Lunch ( All Future Leaders of Flooring Welcome) | Panzacola H1 |
| 1:00 PM | 1:30 PM | Product Demonstration - LATICRETE Presents NXT Level Plus Lite | Wekiwa 6 |
| 1:30 PM | 2:30 PM | Educational Session: Rollout Moisture Barriers - Michael Lassetter and Curtis Colegrove, TRAXX, Produced by CFI | Wekiwa 1/2 |
| 1:30 PM | 2:30 PM | Education Session: HR Onboarding, Policies and Procedures in Flooring - Nicole Mendes, Bonitz, Inc., Produced by FCICA | Wekiwa 9/10 |
| 2:30 PM | 2:45 PM | Networking Break and Silent Auction Closes | Wekiwa Foyer |
| 3:00 PM | 5:00 PM | Optional Education Session: Commercial Resilient Seaming – Richard Schmidt, Technical Services Advisor, Tarkett, Produced by CFI | Wekiwa 1/2 |
| 6:00 PM | 8:30 PM | Get Your Glow On! Reception & Dinner | Panzacola F3/F4/G2 |
Tuesday, September 19, 2023
8:00 - 5:00 PM
ICRI Optional Course: ICRI Concrete Slab Moisture Testing Certification*
* Separate Registration through ICRI.org
Wednesday, September 20, 2023
8:00 - 5:00 PM
ICRI Optional Course: ICRI Concrete Slab Moisture Testing Certification

2:00 - 4:00 PM - Wekiwa 3/4
Optional Education Session: Hand Sewing Seminar, Session produced by CFI
Presented by Tom Budetti, President, Tom Budetti Consulting, LLC
The Hand Sewing session will take the mystery out of hand sewing and demonstrate basic hand sewing skills. We will review different methods and approaches to hand sewing, tools, needles, and 5 stitches. Each attendee will receive hands on instruction to make a hand sewn seam.
Tom Budetti has been a floor covering professional for over 40 years with experience in installation, inspection, product, sales and warehousing. He has extensive product knowledge in woven wilton, velvet, axminster, hand-tufted, hand-loomed, hand-knotted, flat woven, natural fiber and machine-tufted carpet. He is the former President and founder of Carpet Fabrications International. Tom launched The Meticulous Fit Hand Sewing and Woven Carpet Two-Day Comprehensive Course and went on to train hundreds of installers in the masterful art of hand sewing. He is a CFI Certified Master Installer.
Thursday, September 21, 2023

7:30 – 8:30 AM
Welcome and Opening Keynote Session
Presented by Thomas Trissl, Principal, Schönox HPS North America, LLC
Thomas Trissl began his flooring career as a young man cutting tile in his father’s installation business in Germany. Upon immigrating to the US, he put his background in the flooring industry to work. He purchased a manufacturing facility in Florence, AL, where he founded Centiva. Thomas then began designing and manufacturing LVT flooring. After 17 years of building a successful company and brand, he sold Centiva to Tarkett. Thereafter, Thomas founded TMT America, a business development and consulting firm. Its first venture was Schönox HPS North America, a subfloor solutions provider, distinguished by its positive impacts on all flooring projects regardless of the subfloor challenges. More recently, Thomas founded Küberit USA, bringing a much needed and broader array of flooring profiles to market. TMT America is active each day, continuing development of new ventures and encouraging entrepreneurial spirit in the US.

10:00 - 11:00 AM - Wekiwa 1/2
Education Session: LVP Herringbone and Trims by Mohawk
Presented by Sandon Carson, Technical Field Service Manager II, Performance Accessories/Mohawk - Session produced by CFI
This session will cover Mohawk’s patented Uni-Zip locking system which allows for the installation of their LVT in a Herringbone pattern. Learn how these LVT trims work with all of Mohawk's LVT systems.
Presenter, Sandon Carson, is a certified CFI trainer, certified in claims, and has over 25 years in the flooring industry. He travels over 30 weeks a year working with vendors and installers helping to educate those in the flooring industry. As the world's largest flooring company, Mohawk is proud to offer high-quality flooring options in 30+ categories. The Mohawk family of brands provides an extensive selection of world-class products from some of the most trusted names in flooring - Mohawk Pergo and Karastan.

10:00 - 11:00 AM - Wekiwa 3/4
Education Session: Floor Maintenance at Installation and Beyond, Session produced by FCICA
Presented by Eric Boender, Vice President, Business Development, Starnet Worldwide
A true flooring pro is knowledgeable in product, installation and maintenance. Expand your value to your clients and organization through floor maintenance knowledge. Learn the do’s and don’ts of initial maintenance to reduce your risk. Also, gain an understanding of the simple maintenance strategies for each flooring type so your clients will experience long-term value and satisfaction.
Eric Boender has over 30 years in the commercial flooring industry - 20 years on the contractor side and 10 years with Starnet Worldwide. Having started in 1993, he has cleaned and maintained millions of square feet of commercial flooring. In his current role as Vice President of Business Development, he leads the Starnet Floor Care network and is IICRC CCMT (Commercial Carpet) and RFMT (Resilient Flooring) maintenance certified. Starnet Worldwide is a commercial flooring cooperative made up of commercial flooring contractors and manufacturers sharing best practices and growth initiatives. Established in 1992, the Starnet network has 396 locations across North America with over 4 billion in annual sales.
10:00 - 11:00 AM - Wekiwa 8
How to Take Care of Yourself & Your Tribe
Hosted by Women in the Floorcovering Industry
Join WIFI (Women in the Floorcovering Industry) for this interactive session. We will network and participate in tabletop discussions designed to help you elevate your self-care game, explore leadership situations unique to women and be purposeful about growing your tribe. Separate free registration required, click here to register. Visit https://www.womeninflooring.org/ to learn more about WIFI.

1:00 - 2:00 PM - Wekiwa 1/2
Education Session: Carpet Pattern Matching, Session produced by CFI
Presented by Paul Carrell, Shaw Industries, Jerry Miller, Miller Flooring Consultants, Doyle Slaughter, Tarkett/Lexmark Carpet, Bruce Gentry, Mohawk Commercial and Scott Faulknor, Southern Home Flooring Specialties
In this session, the presenters - some of the industry's most recognized professionals - will share their combined knowledge, demonstrate and discuss pattern recognition and correction.
Paul Carrell has been in the flooring industry for 39 years, installing carpet since 1976. His current position is Field Technical Representative with Shaw Industries where he has worked for 27 years.
Scott Faulknor is the President of Southern Home Flooring Specialties, Inc. which has been in business for 35 years. He is experienced in all types of floor covering having worked as a contractor. Scott is a certified master installer with CFI and holds inspection certifications with IICRC and FCITS; he also presides as Technician Director of MBS (Magnetic Building Solutions). Scott is working with CFI on the advance installation certification that will be used to elevate installers across the USA.
Bruce Gentry comes from a family of flooring installers and has been in the industry for 39 years. He is the Field Service Manager for The Mohawk Group, where he has worked for 28 years.
Jerry Miller, CEO, Miller’s Flooring Consultants, Inc. has been in the flooring industry since 1969 working in installation, inspection, problem solving and training. He has extensive knowledge in woven and natural fiber flooring from his years in installation and as the Technical Director for Myers Flooring. He is a CFI Master II, Senior Certifier, Trainer, Past Certification Committee Chairman has served on the CFI Board of Directors. For the last 20 years he has been the trouble shooter for the major mills specializing in job stops, job starts, training, certification and inspecting.
Doyle Slaughter, the Quality and Field Service Manager for Tarkett, is a flooring industry veteran, with over 50 years in the industry. Doyle has worked in all capacities: quality control, material repair, customer service, retail operations management, manufacturer sales representative and commercial installation. Prior to his current position, he was with Mohawk for 20 years in Claims to Field Services. He has been actively involved with CFI for over 30 years assisting with training and certifications.
1:00 - 2:00 PM - Wekiwa 3/4
Education Session: Modular Vinyl Flooring, A Different Perspective, Session produced by FCICA
Presented by Kevin Philips, Director of Technical Services, Novalis Innovative Flooring
This session will cover the many technical aspects of vinyl flooring and explain why having attic stock available and proper documentation will help protect flooring contractors from the finger pointing blame game. Learn how the ASTM flooring specifications are designed to confirm the compliance or failure of flooring products. And most importantly, what happens when the flooring has failed expectations, meets specification, and the flooring contractor has proper documentation showing instructions were followed – do not miss this one!
Kevin Phillips is the Director of Technical Services for Novalis Innovative Flooring, one of the largest manufactures of vinyl floor coverings in the world. Kevin represents Novalis at many industry associations including ASTM, RFCI, MFA, NAFCT and FCICA. Kevin is a “Master-Fitter” of four flooring categories and was the only person to win every installation category at the UK “Floor Covering Fitter of the Year” competition in 2000. An international specialist in luxury vinyl flooring for more than 30 years, Novalis Innovative Flooring designs flooring with style, quality and innovation in mind. Our team of talented designers take cues from nature, architectural trends, high-fashion textiles and runways around the world to bring customers the most beautiful, versatile flooring in the industry
Friday, September 22, 2023

8:00 - 8:45 AM
Closing Keynote - 'Elevate Yourself to Elevate Performance'- Presented by Pete Larmore, President and CEO, Bonitz, Inc.
Closing Keynote Sponsored by Schönox HPS North America, LLC
It was at VA Tech University, from which Pete Larmore graduated with a business degree, where he accidentally found his passion for the flooring industry. Today, Pete has over 38 years of experience in the commercial flooring industry - two of which were spent with Milliken & Company in their commercial carpet tile division as an assistant to Roger Milliken’s assistant and later a sales rep in Charlotte NC. In 1986, Pete joined Bonitz Flooring Group, a division of Bonitz Inc. He has worked his way up from salesperson to Managing Partner, then in 2017, to his current position as President/CEO of the Bonitz, Inc. where he is responsible for Bonitz Inc. and its entities.
8:45 - 9:30 AM
Industry Panel Discussion: Building on Common Ground
Moderated by Beth Miller, BNP Media; Panelists: Pete Larmore, President and CEO, Bonitz, Inc., Alicia Ariza, Director Commercial CX & Dealer Channel, Shaw Industries; D Clark, VP-Corporate Ambassador/Technical Contact, Fishman Flooring Solutions; Daniel Gonzalez, Partner, Preferred Flooring MI LLC,; Don Jewell, Head of Technical, Loba-Wakol; Wilmer Pressel, Labor Services Manager, Inside Edge Commercial Interior Services; Scott Terryberry, Owner, Terryberry Floor Service
This moderated panel of industry professionals will discuss how each of the different industry representatives - the contractor, distributor/retailer, installer and manufacturer - work together, communicate, build trust and share their best practices to resolve challenges amongst the different parties within the flooring community.
10:45 - 11:45 AM - Wekiwa 1/2
Educational Session: Contract Clauses That Can Bite You, Session produced by CFI
Presented by Jeffrey King, General Counsel, WFCA, Jones Walker LLP
Whether contracting directly with the customer, working as a subcontractor, or contracting with a retailer, it is important to understand the terms in your contracts and what terms you may need to add. There are many forms a contract can take. Some companies use a standardized form, such as the American Institute of Architects (AIA) or ConsensuDOC forms, while others have their own custom versions. Whatever form is used, there are contract clauses that can limit your rights and others that protect you. In this session you'll learn what clauses are needed and those that need to be modified to protect yourself.
Jeffrey King has over 45 years of experience advising on and litigating complex lawsuits with a focus on construction, contracts, employment, antitrust and intellectual property. He regularly advises clients on employment, contract, construction, corporate, and antitrust issues. He serves as general counsel for the WFCA and other trade associations where his duties include overseeing the legislative and regulatory programs.

10:45 - 11:45 AM - Wekiwa 9/10
Education Session: Planning the Flooring Job for Success, Module 1 of the CIM Program, Session produced by FCICA
Presented by Mike Kelly, CIM, Account Manager, Synergy Flooring
In this session, attendees will learn key factors and best practices for planning a flooring installation project. Topics will include construction plans and scope of work, job estimates, project scheduling, jobsite communication and project closeout.
Mike Kelly, CIM with Synergy Flooring has over 20 years of experience in the construction industry, holding senior management positions in finance, operations, project management, and sales. Synergy Flooring is a commercial flooring installation company with national coverage that provides a complete line of services to project manage and install every type of commercial flooring. As a FCICA Certified Installation Manager (CIM) for over 7 years, Mike enjoys working across all disciplines of the flooring installation process.

2:00 - 3:00 PM - Wekiwa 1/2
Educational Session: Rollout Moisture Barriers, Session produced by CFI
Presented by Michael Lassetter, Vice President of Sales, Eastern Region and Curtis Colegrove, Technical Representative, TRAXX Corporation
A properly installed moisture barrier keeps excessive moisture from damaging the floor covering but this is often an afterthought. Without one, the floor covering is susceptible to alkaline staining, curling, cracking, and discoloration. The TRAXX team will demonstrate how to save time and money installing a quick and inexpensive roll-out moisture product that protects the flooring and adhesive up to 100% RH using KOVARA® / VAPORSHIELD™ AB 300.
Michael Lassetter has worked in the flooring industry for 42 years having worked in both installation and for two major flooring manufacturers. His current position is Vice President of Sales, Eastern Region with Traxx Corporation. Michael is CFI certified #3411. Curtis Colegrove spent 20 years on the installation side, primarily with soft goods and another nine years in sales, project management and performing take-offs. He has worked in technical support for seven years, first with GCP and now TRAXX Corporation. In this role as TRAXX Technical Representative, he educates the flooring professional in subfloor substrate inspection, resilient flooring inspection and ICRI Moisture Testing Technician Grade 1.

2:00 - 3:00 PM - Wekiwa 9/10
Education Session: HR Onboarding, Policies and Procedures in Flooring, Session produced by FCICA
Presented by Nicole Mendes, HRBP – Learning and Development, Bonitz, Inc.
In this session, attendees will learn the value of and how important a Human Resource (HR) department is in the flooring industry. Nicole will review the different phases of onboarding, the importance of a successful onboarding program for new hires to increase retention rate and decrease turn over, the relationship between HR and the contracting world, and policies and procedures put into place to acclimate new hires to the business.
Nicole Mendes has over 20 years’ experience in office management, creating policies, implementing new systems, and managing the employee lifecycle. The last 10 years of her career has been specifically in the construction industry. As the Human Resource Business Partner in Learning and Development at Bonitz, Inc, Nicole has created, established and executed strategies to establish a standardized onboarding program. She champions the company’s initiatives to ensure the successful, effective, and efficient delivery of internal training programs.

3:15 - 5:15 PM - Wekiwa 2
Educational Session: Commercial Resilient Seaming, Session produced by CFI
Presented by Richard Schmidt, Technical Services Advisor, Tarkett
This workshop will be a demonstration of the seaming techniques used in commercial resilient sheet products. Along with proper techniques, there will be a discussion of the most common mistakes made when constructing and sealing a seam and how to avoid them.
Richard Schmidt began his installation career in 1976 and has worked as an installer, residential retailer and commercial contractor. He previously held the Technical Manager position with Armstrong and Johnsonite/Tarkett. Richard is CFI certified (1994) and has been a proud member for the last 29 years. He is a certified Master II and one of the original Senior Certifiers.
Join these participating 2023 Trade Show Exhibitors:
Advanced Adhesive Technologies * ARDEX Americas * Base King LLC. * Beno J Gundlach Company * Better Tools * Bostik, Inc. * Commercial USA * Crain Cutter Company * Crossville, Inc * Divergent Adhesives * Federated Insurance * Floorcloud * Floor Tool Store * Go Carrera * TEC / H.B. Fuller * HMTX Industries * i4F Patents & Technologies * IUPAT * Küberit USA LLC * LATICRETE International * Loba-Wakol * MAPEI Corporation *MAXXON * Milliken and Company * One Click Excel * Performance Accessories/Mohawk * Protect-All Flooring * QEP / ROBERTS Consolidated Inc. * Schönox, HPS North America Inc. * Shaw Industries * Sika Corporation * Spray-Lock * STAUF USA * Sunbelt Rentals * Surfaces (TISE) * Taylor Adhesives * Tarkett * Taylor Tools * Tek Stil Concepts * Titebond * TRAXX Corporation * UltraplyXL Premium Plywood Underlayment * Uzin Utz/Wolff Tools * Versatrim LLC * Wagner Meters * World Floor Covering Association
CFI FCICA 2023 Trade Show
Thursday, September 21, 2 - 5:30 PM
A trade show dedicated to the flooring industry.
Attendees will discover the latest products, materials and tools. Engage in meaningful conversations with industry experts, gain insights into emerging trends and expand your knowledge. Forge valuable connections with fellow professionals, potential collaborators, and suppliers who can provide you with the tools and expertise to enhance your skills. Whether you're seeking innovative installation techniques, sustainable flooring solutions, or business strategies to boost your success, this trade show offers a comprehensive platform to explore, learn, and grow.
Network and conduct business at the Trade Show complete with bar service.
Exhibitors space includes:
- 10’ x 10’ space
- (1) 6’ skirted table and (1) chair
- Space will be piped & draped
Anything that you can set up and take down within one hour is allowed in your booth space.
Set Up - Thursday, September 21, 10:00 - 1:45 pm | Take Down - Thursday, September 21, 5:30 - 7:00 pm; Friday, September 22, 8:00 - 9:00 am
Trade Show Exhibition Details - Click HERE for the Exhibitor Kit
Trade Show Floor Plan - View the Floor Plan
- Booth assignments by company - Click here
- Booth assignments by booth number - Click here
Trade Show Electricity/AV Orders -Click HERE for the Exhibitor Kit; the Kit contains an order form for additional booth items.
Trade Show Exhibitor Registration
- Trade Show Exhibitor - $2,650
- With trade show registration, you receive (1) attendee registration.
Trade Show Terms & Conditions
Privacy notice: By registering for an FCICA event, you are consenting to allow FCICA to control any personal data provided in the registration process. Your contact information (address, email and phone numbers) will be visible to other attendees in some instances. While we will never sell your data, if you are a member of FCICA, other members may be able to view your contact information. Log into the Member Center or create an account to customize your privacy settings. By attending FCICA events, you agree that FCICA may use your image for marketing and promotional purposes.
Cancellation Policy: No registration refunds after August 15, 2023 will be accepted. A 50% cancellation fee will apply to registration refunds requested prior to August 15, 2023. All cancellations must be made in writing. No refunds will be made for no-shows. Registration fees are not deductible as charitable contributions. Registration fees may be deductible as ordinary or necessary business expenses. Consult your tax advisor for more information.


Sponsorship Opportunities
Program Book Ad
- Program Book Ad - Full Page (Final Book Size 5.5” x 8.5”) - $600
- Program Book Ad - 1/2 Page (Final Book Size 5.5” x 8.5”) - $350
CFI and FCICA offer businesses and organizations an exceptional opportunity to showcase their brand and gain visibility through sponsorship. Position your company as a leader in the industry and establish valuable connections with an interested audience. Elevate your brand's visibility through strategic logo placements, sponsored sessions and/or events, or customized signage. By sponsoring this convention, you can maximize your exposure, increase brand recognition, and generate leads within the flooring industry. Don't miss the chance to leverage this premier platform to make a lasting impression and unlock new business opportunities.
Opening Keynote Sponsor - $5,000
- Opportunity to exclusively sponsor and introduce the Opening Keynote Speaker
- 5 minute time slot to address the group during the speaker introduction with a PowerPoint (optional)
- Vertical signage (No Shared Signage)
- Company profile listing in the app as a sponsor
- Company logo on convention website with link to company website
Closing Keynote Sponsor - $5,000
- Opportunity to exclusively sponsor and introduce the Closing Keynote Speaker
- 5 minute time slot to address the group during the speaker introduction with a PowerPoint (optional)
- Vertical signage (no shared signage)
- Company profile listing in the app as a sponsor
- Company logo on convention website with link to company website
Opening Reception Sponsor - * Sponsored by MAPEI Corporation
- Opportunity to exclusively sponsor the Opening Reception
- Vertical signage (no shared signage)
- Company profile listing in the app as a sponsor
- Company logo on convention website with link to company website
- Cocktail napkins with company logo
Awards Dinner Sponsor- Sponsored by Performance Accessories
- Opportunity to exclusively sponsor the Awards Dinner Reception
- Vertical signage (no shared signage)
- Company profile listing in the app as a sponsor
- Company logo on convention website with link to company website
- Cocktail napkins with company logo
Closing Reception and Dinner Sponsor - $5,000
- Opportunity to exclusively sponsor the Closing Reception and Dinner
- Vertical signage (no shared signage)
- Company profile listing in the app as a sponsor
- Company logo on convention website with link to company website
- Cocktail napkins with company logo
Exhibit Hall Sponsor - $5,000
- Opportunity to exclusively sponsor the Trade Show Reception
- Vertical signage (no shared signage)
- Company profile listing in the app as a sponsor
- Company logo on convention website with link to company website
- Cocktail napkins with company logo
Thursday Lunch Sponsor - $5,000
- Opportunity to exclusively sponsor the Thursday's Lunch
- Vertical signage (no shared signage)
- Company profile listing in the app as a sponsor
- Company logo on convention website with link to company website
- Cocktail napkins with company logo
Friday Lunch Sponsor - $5,000
- Opportunity to exclusively sponsor the Friday's Lunch
- Vertical signage (no shared signage)
- Company profile listing in the app as a sponsor
- Company logo on convention website with link to company website
- Cocktail napkins with company logo
Lanyards Sponsor - Sponsored by MAXXON
- Note: Approx. cost of the lanyard is $2.50/lanyard; we are planning for 320 attendees. Approx. cost of lanyards: $800
- Opportunity to exclusively sponsor the convention Lanyards
- Shared vertical signage
- Company profile listing in the app as a sponsor
- Company logo on Convention website with link to company website
Hotel Key Sponsor - $2,500
- Note: Approx. cost of the lanyard is $X/per key card; we are planning for 320 attendees. Approx. cost of key cards: $800
- Opportunity to exclusively sponsor the Convention keys
- Shared vertical signage
- Listing in the App as a sponsor
- Company logo on convention website with link to company website
Thursday or Friday Networking Break Sponsor - Sponsored by Empire Today
- Opportunity to exclusively sponsor the Thursday OR Friday Networking Breaks
- Vertical signage (no shared signage)
- Company profile listing in the app as a sponsor
- Company logo on Convention website with link to company website
- Signage for the breaks with company logo
Drink Station Sponsor - $2,000
- Opportunity to exclusively sponsor a Drink Station
- Vertical signage (no shared signage)
- Company profile listing in the app as a sponsor
- Opportunity to place an item on the coffee break table
Contact Catherine Church, FCICA Executive Director, if you are interested in a sponsorship opportunity (630) 672-3702 or catherinec@cmservices.com.
Interested in Golf Tournament sponsorship opportunities?
Contact John McHale at jmchale@cfiinstallers.org / (816) 231-4346 or
Michael Lassetter at mlassetter@traxxcorp.com / (706) 280-8149.
Golf Tournament Sponsorship Flyer 5312023

Product Demonstration Information

Product Demonstrations
Thursday - Friday, September 21 - 22
Join us for product demonstrations from these member companies:
Thursday, September 21 - 10:45 - 11:15 AM
The Uzin Utz team will present UZIN XtraGuard Epoxy Grout . UZIN XtraGuard is an advanced, 3-component grouting and setting mortar with excellent stain resistance, color retention, sag resistance, durability and UV resistance. The fine, impervious and water-repellent joint surface makes it very easy to maintain. UZIN XtraGuard is easy to mix, apply and clean - offering superior application productivity.
Thursday, September 21 - 12:15 - 12:45 PM
Discover the Future of Flooring Innovation with i4F Drop-Lock Technologies. Unveiling the Game-Changer: Get ready to delve into the world of seamless flooring installation as we introduce you to i4F's Drop-Lock technologies. Learn the art of effortless vinyl plank installation and uncover the secrets behind achieving a flawless result every time. We will walk you through the intricacies of Drop-Lock installation, sharing firsthand insights, tips, and tricks to elevate your flooring projects. Engage in an interactive Q&A session with our experts to answer your questions about Drop-Lock technologies, installation techniques and the future of modern flooring solutions. We have exciting giveaways lined up for you - stylish caps, sample kits and our premium i4F hard PVC mallet—a tool that perfectly complements your journey toward flawless installation.
Thursday, September 21 - 12:45 - 1:15 PM
Proper Installation Method for Stair Treads: the Shaw team will show how easily you can renew existing staircases using our full tread system. Learn our tips and tricks and deliver a beautiful flowing stairway for your customers. Featuring one-piece stair tread, flush stair nose and risers that match our Cortec and Floorte resilient products. Micro Transitions: Avoid bulky strips, reduce tripping hazards and protect the edges of your flooring by using a sleek profile transition that supports mobility within a space. Micro Transitions provide a discreet and durable transition between 2.5mm-3.2mm LVT and carpet tile or 5mm LVT, without the need for additional patch materials. The gradual tapered leg provides a fracture-free ramp up to thicker flooring materials, while the metallic thermoplastic half-moon top surface captures and protects flooring edges in a variety of colors that can accent or coordinate with your flooring.
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Friday, September 22 - 9:45 - 10:15 AM
Crossville Inc will present the new Crossville CrossValue Contractor Program. The CrossValue Program is a curated collection of our best-selling Made in the USA product lines that are deeply inventoried in Crossville, TN to provide contractors with readily-available, high-quality porcelain tile perfect for their discretionary, VE and specification needs.
Friday. September 22 - 10:15 - 10:45 AM
The ARDEX team will present two products - the ARDEX K 34 LIGHTWEIGHT, a high flow, lightweight self-leveling underlayment - lightweight leveling and smoothing for interior substrates: concrete, gypsum and existing patching and leveling materials; excellent for challenging substrates. Installs up to 3” (7.6 cm), pourable or pumpable. Walkable in 2 to 3 hours - install floor coverings in as little as 24 hours. And ARDEX DG 1 - a ready to use, straight from pail, no additional water needed for use in both commercial and residential applications with porcelain, glass, quarry, ceramic and most natural stone (moisture insensitive) tiles. It's stain resistant, water repellant, highly flexible, easy to clean and apply with low VOC formulation; efflorescence free and crack resistant; mold and mildew resistant. No sealer required. The thicker formula allows for easier vertical applications straight from the pail; no need to add water. Can be used on sensitive tile surfaces once tested and cures naturally from evaporation.
Friday, September 22 - 1:00 - 1:30 PM
LATICRETE will demonstrate NXT Level Plus Lite, our newest self leveling underlayment that is half the weight of standard leveling products, without sacrificing high flowability, strength, surface hardness or speed. We will discuss placement characteristics, in-place properties, H&S advantages and address where to use NXT Plus Lite and NXT Skim Lite.
Thank you for your donations to the Silent Auction.
Silent Auction and Raffle Item Donation Request - Please consider donating an item(s) to be placed in the silent auction or raffle. If you elect to donate an item, please provide an image to include on the Convention website page and auction site. Silent auction item(s) and the company donor will be featured on the website for the duration of the event. The auction will close on Thursday, September 21 at 3 pm EDT.
Companies donating raffle and/or silent auction items will be responsible for shipping to the winner, if shipping is necessary. FCICA has the right to choose if the donated item will be raffled or placed in the silent auction. Your generous donation helps raise money for CFI and FCICA. Thank you for your support.
Thank you to the following supporters for their generous donations to the silent auction.
Yeti Lunch Bag, Cup and Coaster Solo Stove TechLevel 150 Self-Leveling Underlayment / 4 Pallets (200 bags)
Donated by Versatrim Donated by Bostik Donated by Custom Building Products

ARDEX FEATHER FINISH® Self-Drying Carpet or Hard Surface Flooring Inspection Certification High Sierra Magnum 15 in. Computer Backpack
Cement-Based Finish Underlayment/1 pallet (208 bags) Donated by CFI University Donated by Sunbelt Rentals Flooring Solutions
Donated by ARDEX Americas

LATICRETE NXT Level Plus Lite- 28 Bags LATICRETE Skim Lite - 96 Bags Smart Sensor Value Pack for Rapid RH® L6
Donated by LATICRETE International Donated by LATICRETE International Donated by Wagner Meters

Floorcloud Remote Monitoring Technology SureShot PINLOC 5000iPS 6500 LVT Adhesive - 10 Cases
Platform 6 Month Software Subscription Donated by Federated Insurance Donated by Spray-Lock
Donated by Floorcloud

Cool Shield Heat Bond Iron, General Knee Kicker Pattern Matching Stretcher, Knee Pads Deluxe Carpet Installation Kit
Donated by Roberts Consolidated / QEP Donated by Roberts Consolidated / QEP Donated by Roberts Consolidated / QEP

Powerlok Stretcher Kit, Nap Grip Head, Scraper Multi-Floor Cutter, Pro Flooring Installation Kit Pull Bar, Tapping Block, Jamb Saw
Donated by Roberts Consolidated / QEP Donated by Roberts Consolidated / QEP Donated by Roberts Consolidated / QEP
Golf Tournament - 7:00 AM Wednesday, September 20
Join us Wednesday, September 20 for a round of golf at the Shingle Creek Golf Club.
Designed by the renowned Arnold Palmer Design Company, the Palmer legacy is found in a handcrafted course with design features reminiscent of the finest classics in the world. Strategy and variety are front and center with some of the course’s features to harken back to the golden age of golf course design. Elevated greens and strategically placed bunkers are surrounded by enchanting flora and wildlife. Green complexes with fairway-cut surrounds or runoff areas give golfers of all levels more forgiveness and entertaining strategic options. Explore the championship course that challenges your entire game, yet rewards the diligent player. Visit the Shingle Creek Golf Club website for more course specifics.
Tee time is 8:00 AM Wednesday, September 20. Be sure to arrive to Orlando Tuesday evening for the early morning golf game. Teams of 4 will be arranged the week of September 11.
Already registered for the event - but need to register for golf? Check your registration confirmation to edit your selection.
Not a golfer? Check back for details on a Wednesday afternoon optional activity. Or find out more about Orlando attractions and activities by visiting https://www.visitorlando.com/.
Interested in Golf Tournament sponsorship opportunities?
Contact John McHale at jmchale@cfiinstallers.org / (816) 231-4346 or
Michael Lassetter at mlassetter@traxxcorp.com / (706) 280-8149
Golf Tournament Sponsorship Flyer 5312023

Hotel Accommodations
Rising above the horizon stands Rosen Shingle Creek® Hotel, a sight welcoming you to experience the personal touch of an independent, full service, luxury hotel with all the amenities you expect. The location is prime - on Universal Boulevard, east of the Orange County Convention Center North/South expansion and 10 minutes from the Orlando International Airport.
Book your hotel reservations at the Rosen Shingle Creek by clicking this booking link.
The cut-off date to receive the block room rate was Friday, August 11, 2023.
Questions regarding the hotel reservations? Contact the Hotel Reservations Department at (866) 996-6338.
Rosen Shingle Creek Hotel
9939 Universal Blvd
Orlando, FL 32819
Transportation Information
Click here for transportation suggestions to the Rosen Shingle Creek. The hotel is 11miles from the Orlando International Airport.
Important - If you are arriving between 7 pm and 7 am, we recommend coordinating your transportation from the airport to the hotel in advance.
* Taxi Service & Airport Transportation: Mears Taxi Transportation
* Rental Cars: Enterprise Rent-A-Car
Rosen Shingle Creek is located at 9939 Universal Blvd, Orlando, FL. just off of the Beachline Expressway (SR 528, Exit #2). From the Orlando International Airport to the hotel is 14 mile trip by car, approximately 30 minutes. Click here for directions from the airport to the hotel.


















































