Tuesday, September 16
Where Technology and Installation Collide * Tuesday, September 16 * 2:00 - 3:00 PM
Presented by Paul Stuart, CEO, Skilled Pro Alliance Inc
The flooring trade is at a crossroads — not because of lack of work, but because of how work is found, won, and delivered in a digital world. In this dynamic, interactive seminar, industry veteran and tech founder Paul Stuart shares how installers and small businesses can avoid getting “blindsided” by change and instead build a reputation that drives more of the work they want. Learn how to brand yourself as the innovative expert in your market, leverage smart social media habits, and adopt technology that doesn’t replace you — it elevates you. Whether you're a solo installer or managing a growing team, this session will give you the practical tools, mindset and strategies to thrive in a rapidly evolving business environment.
Paul Stuart is the CEO at Skilled Pro Alliance Inc (Trade Tap). Paul is a seasoned flooring professional, entrepreneur and the founder of TradeTap, a platform designed to empower skilled tradespeople through technology, connection, and growth. As President of Stuart & Associates, a national commercial flooring company, Paul combines decades of hands-on experience with a passion for innovation to address real-world challenges faced by installers and contractors. His mission is to elevate the trades by helping professionals build their brands, embrace smarter systems, and thrive in a modern, digital landscape.
Leadership When It Matters Most * Tuesday, September 16 * 4:00 - 5:00 PM
Presented by Scott Humphrey, CEO, WFCA and Darren Harrison, Owner, Sunshine Interiors
What does leadership really look like when everything is on the line? In this compelling and inspiring session, two highly respected leaders—Scott Humphrey and Darren Harrison—bring a fresh and personal perspective to what it means to lead when it matters most. Darren, who made national headlines when he calmly and successfully landed a plane after the pilot collapsed mid-flight, will share how faith, mindset, and composure in crisis not only saved lives—but also mirror the core principles of great leadership in life and business. Scott will bring his own executive experience as CEO of the World Floor Covering Association to the conversation, diving into the real-time pressures of leadership and how true influence is built through purpose, presence, and principle. This is more than a leadership session—it's a conversation about conviction, character, and choosing courage in the moments that define us.
Attendees will walk away with:
- A deeper understanding of how to lead through uncertainty and adversity
- Lessons in courage, clarity, and calm decision-making under pressure
- Tools for building confidence and accountability in their teams
- A renewed sense of purpose and the power of simply showing up
Scott Humphrey is the WFCA CEO and a passionate and purpose-driven leader with over three decades of experience in the flooring industry. As CEO of the World Floor Covering Association (WFCA), Scott is known for his visionary leadership, strategic mindset, and unwavering commitment to advancing the industry through education, advocacy, and professional development. Under his leadership, WFCA has expanded its influence, uniting installers, retailers, manufacturers, and inspectors around a shared mission of growth, integrity, and innovation. Prior to joining WFCA, Scott spent 25 years at Shaw Industries, where he held a variety of leadership roles focused on culture, people development, and organizational transformation.
Darren Harrison is the Owner of Sunshine Interiors, a respected family-owned flooring business based in Lakeland, Florida. A leader in both his company and community, Darren brings authenticity, focus, and calm under pressure to everything he does.
Wednesday, September 17
Synergy Opening Keynote - Dan Thurmon * Wednesday, September 17 / 8:00 - 9:00 AM
"Perform-Ability: Embracing Uncertainty, Navigating Change and Taking Bold Action"
Presented by Dan Thurmon, Founder and President of Motivation Works, Inc.
Dan Thurmon is not just a keynote speaker—he’s an unforgettable experience. As a Hall of Fame speaker, performance coach to Fortune 500 CEOs, and author of Off Balance On Purpose, Dan brings unmatched energy, insight and inspiration to every stage he steps on. With his signature blend of jaw-dropping physical performance and deeply impactful messaging, Dan challenges audiences to rethink how they lead, learn, and live—especially in moments of change, pressure, or uncertainty. Dan's powerful kickoff to the 2025 Synergy Convention & Expo - is not to be missed.
Dan Thurmon is the founder and President of Motivation Works, Inc., a company that helps leaders and their organizations move confidently through change and transformation. His clients include Bank of America, Coca-Cola, Delta Airlines, Honeywell, Johnson & Johnson, Kraft, Marriott, Microsoft, Procter & Gamble, Prudential, State Farm and Walmart. Dan is an expert speaker and performer. He’s delivered presentations across six continents for audiences including world leaders, Fortune 500 companies, entrepreneurs and educators. Dan has authored three impactful books: Success in Action, Off Balance On Purpose, and most recently Positive Chaos. Along with his speeches and books, he produces an ongoing, weekly video-coaching series and podcast in which he shares leadership principles and life-enhancement strategies.
Sourcewell 101 - How Does it All Work? * Wednesday, September 17 / 10:30 - 11:30 AM
Presented by James Burge, Senior Supplier Development Executive, Sourcewell
In this session, James Burge will share and help attendees understand how cooperative purchasing works, in general and how Sourcewell works, in particular. He will share how to successful approach and better engage contract awarded flooring suppliers and public sector agencies.
James Burge is the Senior Supplier Development Executive at Sourcewell. He works with awarded Contractors, Suppliers, Salespeople and Dealers across the country to gain understanding on the benefits of selling using a Sourcewell contract and helps clients with contract support when they are considering using a contract to purchase. James is committed to building valued relationships and providing another option available for public purchasing professionals. Coming from the private sector with over 30 years of sales and marketing management experience with manufacturing suppliers and their dealer networks, James has a unique understanding of both private and public sector operations. When it comes to procurement, Sourcewell's cooperative purchasing program gives public employees the best of both worlds — local dealer access with national buying power. This program keeps taxpayer dollars in the community, while saving time and money during the procurement process. Sourcewell contracts can be used to buy equipment, office supplies, technology and services that support your local communities.
Installer to Influencer * Wednesday, September 17 / 10:30 - 11:30 AM
Presented by Mohawk
Learn how to transform your skills on the job into a powerful personal brand with this dynamic session from Mohawk Flooring and Performance Accessories. Discover practical strategies for leveraging social media and digital platforms to showcase your expertise, connect with customers, and grow your presence in the
flooring industry. Whether you’re new to marketing or looking to sharpen your influencer game, this session will help you stand out both on and o[ the floor.
Mohawk Industries is one of the world’s largest flooring manufacturers, offering a wide portfolio of innovative flooring solutions across residential and commercial
markets. Their Performance Accessories line provides a complete system of flooring installation products—including moldings, adhesives, underlayments and tools - engineered to work seamlessly with Mohawk flooring. Together, they help ensure professional, durable, and visually cohesive installations from start to finish.
WIFI Session: Leadership Balancing Act * Wednesday, September 17 / 10:30 - 11:30 AM
Leadership is more than a title, it’s a balancing act of recognizing potential, guiding growth, and investing in the people around you. This breakout session will explore how to identify emerging leaders, manage team development alongside business demands, and maintain a strong culture during times of change. The discussion will also highlight the unique value of mentorship, both finding the right guide and stepping into the role of mentor yourself, and how these relationships can shape careers and strengthen leadership skills. Attendees will walk away with practical insights into applying emotional intelligence, along with strategies to strengthen and support their team for long-term success. Panel Discussion Moderated by Sharyn Bernard of Floor Covering Weekly. Speaker Bios:
Susan Dolata is Senior Director of Strategic Accounts at LATICRETE International, bringing nearly 30 years of expertise in the tile and stone industry. She specializes in national account management, architectural sales, and strategic business development, driving growth through strong partnerships with architects, general contractors, and key customers. Susan is recognized for her industry knowledge, ability to build long-term client relationships, and leadership in developing sales strategies that deliver results.
Tiffany T. Davis is the Marketing Manager for The International Surface Event (TISE) and has spent over 25 years building her career in the flooring industry. Her background includes branding, communications, B2B marketing, event planning, and product marketing with both manufacturers and industry organizations. At TISE, she oversees marketing strategies that connect and elevate the flooring, tile, and stone communities on a global stage. Tiffany is passionate about leadership development—recognizing potential in others, guiding team growth, and championing the value of mentorship as both a mentee and mentor.
Leslie Del Pozo started her career in the flooring industry 27 years ago as a graphic designer at QEP Co., Inc. During that time, she began her installation tool education while designing packaging and other marketing materials for the QEP and Roberts brands. Leslie gradually worked her way through various marketing positions at QEP, learning more and more about flooring installation. Little did she know this would lead to a passion for supporting the flooring installation community. In her current role as Vice President of Marketing Communications, she is able to concentrate on being an advocate for their brands and more importantly an advocate for current and future installers. Leslie has earned her CFI Carpet Technical Certification and was recently elected to the CFI Advisory Board.
Exploring Best Practices on Tile Installation * Wednesday, September 17 / 11:30 - 12:30 PM
Presented by Ceramic Tile Education Foundation (CTEF)
Join industry experts from the Ceramic Tile Education Foundation as they break down the best practices in tile installation. Discover proven techniques rooted in ANSI standards and refined through real-world experience to help you achieve a quality installation with long-lasting results on every tile job.
The Ceramic Tile Education Foundation (CTEF) is a 501(c)(3) nonprofit organization established in 1996 and headquartered in Mount Juliet, TN. Dedicated to advancing the ceramic tile industry, CTEF offers comprehensive training and certification programs including the Certified Tile Installer (CTI) and Advanced Certifications for Tile Installers (ACT) that align with ANSI standards and promote best practices. Through hands-on education and industry collaboration, CTEF aims to elevate the professionalism and quality of tile installations nationwide.
Avoiding LVT Gaps Through Product Knowledge, Adhesive Design and Application - Trust is Good, Control is Better * Wednesday, September 17 / 11:30 - 12:30 PM
Presented by Kevin Phillips, Director of Technical Services, Novalis Innovative Flooring
In this session attendees will learn why luxury vinyl tile contraction gaps occur - and how the adhesive type and application methodology can dramatically affect LVT.
Kevin Phillips is the Director of Technical Services at Novalis Innovative Flooring, one of the world's largest manufacturers of vinyl floor coverings. With over two decades of hands-on and technical expertise, Kevin leads Novalis's claims resolutions and technical support ensuring performance excellence across its global portfolio. A recognized industry leader, Kevin represents Novalis at key associations including ASTM, RFCI, NAFCT and FCICA, where he contributes to the development of training programs, specifications, testing standards and best practices that shape the future of resilient flooring. Kevin's career began in the UK where he earned the title of "Master-Fitter" in four flooring categories. In 2000, he made history as the only individual to win every installation category of the prestigious UK Floor Covering Fitter of the Year competition. Bringing a rare blend of field mastery and technical leadership to the flooring industry, Kevin provide a unique and practical perspective on Wet, Semi-wet and Dry-set Adhesives for LVT.
Sponsor Spotlight - Setting Up Your Subfloor for Success * Wednesday, September 17 / 1:15 - 2:30 PM
Presented by the Mohawk Team
A strong, well-prepared subfloor is the cornerstone of every successful flooring installation. This session covers essential steps and industry best practices for evaluating, repairing and prepping subfloors. Discover how proper subfloor preparation cannot only prevent common installation issues, but also extend the
lifespan of the flooring, ensuring a durable and high-quality finished result.
Mohawk Industries is one of the world’s largest flooring manufacturers, offering a wide portfolio of innovative flooring solutions across residential and commercial
markets. Their Performance Accessories line provides a complete system of flooring installation products—including moldings, adhesives, underlayments and tools - engineered to work seamlessly with Mohawk flooring. Together, they help ensure professional, durable, and visually cohesive installations from start to finish.
Sponsor Spotlight - Accessories, Products and Resources * Wednesday, September 17 / 2:30 - 3: 15 PM
Presented by the Shaw Team/Totalworx Team
Join us for an in-depth look at the complete TotalWorx Accessories product lineup, including a spotlight on the latest innovations from our PrepWorx line. Don’t miss this opportunity to explore new solutions designed to elevate every stage of the installation process.
Shaw Industries is a global flooring manufacturer known for its commitment to quality, innovation, and sustainability across a wide range of flooring solutions. Their TotalWorx platform offers a comprehensive suite of installation products and tools designed to support flooring professionals at every stage of the job. From surface prep to finishing touches, TotalWorx helps ensure efficient, high-quality installations with lasting results.
Thursday, September 18
2025 Synergy Closing Keynote: Looking Ahead: Navigating What’s Next for the Flooring Industry * Thursday, September 18 / 8:30 - 9:30 AM
Presented by Ron Nash, President and COO, LATICRETE North America, LATICRETE International
As the Synergy Convention & Expo concludes, join us for a powerful closing keynote from one of the industry's most visionary leaders — Ron Nash, President and COO of LATICRETE North America. Ron will provide a high-level update on the state of the flooring industry, exploring current economic conditions, projected trends, and what stakeholders can expect as we move into 2026 and beyond. From workforce challenges and supply chain dynamics to technology integration and market evolution, this keynote will equip attendees with practical insights and strategies for future success. With a reputation for innovation and uplifting leadership, Ron has helped guide LATICRETE’s continued growth through strategic sales leadership and architectural support across North America. His energetic, forward-thinking message will inspire attendees to take action. Don’t miss this opportunity to hear from one of the industry’s most respected voices as we reflect, refocus and prepare for what’s next.
Ron Nash is an innovative and uplifting leader, currently serving as the President and COO – North America of LATICRETE, a renowned company in the construction industry. With a passion for driving positive change, Ron has played a pivotal role in shaping LATICRETE's success. Before assuming the role of President in July 2021, Ron demonstrated his exceptional capabilities as the SVP of Sales & Marketing, where he spearheaded sales, product development and marketing operations. His visionary approach, end-to-end management of all sales activities, and architectural specification support in the North American markets have contributed to the company's continuous growth and adaptability. Within LATICRETE, Ron has received prestigious accolades, including the Captain Don Peak Award for Exceptional Leadership and the Timothy J. Alper Award for Outstanding Customer Service. His dedication to fostering strong relationships and driving customer satisfaction sets him apart as a true leader in the industry. Ron's expertise is also valued beyond his company's walls, as he actively serves on industry boards such as the National Tile Contractors Association (NTCA).
Inspection Education Session: Complaint Prevention What to Do and What Not to Do When You Have a Claim * Thursday, September 18 / 10:30 - 11:30 PM
Presented by Evan Lauridsen, Lauridsen Consultancy Group
Complaints in the flooring industry can drain your time, money, and reputation—especially when mishandled. In this dynamic session, industry veteran Evan Lauridsen shares expert insights into the most common flooring complaints and how to prevent them before they start. With decades of experience working for top global flooring and sundry manufacturers, Evan brings a unique, 360-degree perspective. As a second-generation installer, former installation manager, flooring dealer, certified inspector, trainer, and consultant, he knows what it’s like to “eat a floor”—and how to avoid being the one stuck with the bill. Whether you're a dealer, contractor, or installer, this course will equip you with the tools to protect your business, your bottom line, and your reputation. You’ll learn: 1. The top flooring complaints and how to sidestep them; 2. Critical mistakes dealers and contractors make when filing claims; 3. What manufacturers really need to process a Justified claim—and how to deliver it.
Evan Lauridsen is a second-generation flooring industry veteran who has served over 50 years in positions as a flooring installer, installation manager, and lastly a retail flooring store owner and manager before selling his flooring store in 1996 to a competitor. Since that time Evan changed his career focus to working in technical services and claims for some of the largest flooring and sundry manufacturers in the world. He is a past and present instructor of inspection for a number of schools and associations and was instrumental in helping to start inspection certification and training in various hard surface disciplines some 25 years ago. Evan has also served on a number of flooring industry boards and committees. After his semi-retirement from a major flooring manufacturer in technical support in 2023 he and his late wife Dawn formed Lauridsen Consultancy Group which provides consulting, inspection and training services to the industry.
Construction Subcontracts and AI * Thursday, September 18 / 11:30 - 12:30 PM
Presented by Sloan Bailey, Attorney, Bailey Law Partners, LLP
In this session, attorney Sloan Bailey will discuss legal issues associated with the use of artificial intelligence in construction subcontracting, including contracting with the AI provider, consequences of inaccuracies, liability for errors, confidentiality, ethics, insurance and indemnity. Case examples from lawsuits will be shared and tje recent developments in construction law will be discussed to illustrate current developments.
Sloan Bailey is a trial attorney experienced in negotiating construction project disputes. His practice includes construction and complex business litigation for which he has provided general counseling and advice on contract negotiations for both public works and privately funded projects. Sloan has extensive experience in construction litigation ranging from contractor delay and impact claims, insurance coverage, bid protests, lien disputes, contract breaches, defective work, defective design, changed conditions, worksite catastrophes, stop notices, and late or deficient payment. Sloan has served as trial counsel and acting litigation counsel for parties to bench and jury trials, administrative proceedings, arbitrations, and mediations in state and federal courts.
The Art of Natural Fibers: Hand-Sewing, Boarders and Runners * Thursday, September 18 / 11:30 - 12:30 PM
Presented by Kevin Keefe, Director of Technical Services, QEP/Roberts and Jose Orta, Owner, Escalón
Natural fiber carpets require exceptional precision and craftsmanship to install properly. This session will explore the specialized techniques essential for working with these materials, including hand-sewing, custom border creation, binding, and runner installation. Join the elite craftsmen for a live demonstration using NC Carpet Binding machines, showcasing both binding and surging techniques critical to achieving clean, professional finishes. We are pleased to welcome special guest Mal Maher of NC Carpet Binding & Equipment, who will share insights about the tools that will help elevate your work to meet the expectations of discerning, high-end clients. Don't miss this opportunity to refine your skills and gain hands-on knowledge that sets your work apart.
Kevin Keefe, Director of Technical Services for QEP/Roberts, is a seasoned flooring installer and proud CFI Master II whose hands-on expertise spans decades. Renowned for his ability to break down complex installation techniques, Kevin empowers installers with practical, real-world skills that raise the bar for craftsmanship. A passionate advocate for education, he plays an active role in training initiatives and professional development in the installer community.
Jorge Orta is a custom carpet installer and the owner of Escalón, a business specializing in high-end stair runners and bespoke rug design. With more than 20 years of experience in the flooring industry, he is known for his exceptional craftsmanship, precision, and unwavering attention to detail. Jorge’s passion for quality work is reflected in every project he takes on, earning him a reputation for excellence in luxury interiors.
Presented by Natural Fiber Installation Certification (NFIC) NFIC founded in 2006 and headquartered in Dalton, Georgia, is a professional certification and training organization dedicated to advancing the natural fiber flooring industry. Established to meet the growing demand for skilled installation of wool, sisal, jute, seagrass, and other natural fibers, NFIC offers specialized education and certification programs that emphasize craftsmanship, durability, and best practices. Through hands-on training, adherence to industry standards, and close collaboration with manufacturers, installers, and industry partners, NFIC is committed to elevating professionalism and ensuring the highest quality of natural fiber installations nationwide.
FCITS Session: Round Table Panel: Manufacturer Claims Managers Interactive Discussion with Industry Leaders * Thursday, September 18 / 2:00 - 3:00 PM
FCITS Inspectors will engage directly with Flooring Industry Manufacturer Claims Managers to explore evolving expectations, inspection standards and departmental changes. A must-attend for those FCITS Inspectors looking to stay aligned with industry shifts and what is expected while performing flooring inspections in the field.
Floor Repair Clinic: Carpet, Resilient, Laminate and LVP * Thursday, September 18 / 3:00 - 5:00 PM
Presented by Joe Cea, Field Installation Specialist, Congoleum; Dave Garden, Master Instructor, WFCA and Roland Thompson, Owner, Thompson Flooring & Installation
Industry experts will guide you through proven techniques for identifying, troubleshooting, and repairing common issues with carpet, resilient flooring, laminate, and LVP. This session is designed to strengthen problem-solving skills and deepen your understanding of effective repair methods, giving you the confidence to address on-site challenges with efficiency and precision. In addition, the session will introduce repair and replacement practices specific to manufactured housing and RVs. Topics will include how vinyl is installed in manufacturing facilities, proper methods for stretching wrinkled product, replacing damaged sections, performing precise inset repairs, and addressing small damage with professional results.
Joe Cea is a Field Installation Specialist for Congoleum. He brings a wealth of hands-on experience and technical expertise. As a respected, longtime member of the CFI Advisory Board, he is deeply committed to supporting and enhancing installer training programs. Known for his practical knowledge, Joe is a trusted advocate and influential leader within the installer community.
Dave Garden is a CFI Master-II Installer and esteemed CFI Instructor with an unwavering passion for elevating the flooring industry through education and mentorship. He is dedicated to sharing his expertise and advancing professional standards across the trade. His commitment to education and excellence has made him a respected leader and advocate within the installer community.
Roland Thompson began his flooring career in 1972 and established his own business in 1976, serving residential, commercial, and government clients including Camp David under five U.S. Presidents. Known for his dedication to excellence, he holds numerous certifications and is a respected leader, trainer and speaker in the flooring industry.
The Science of Adhesive Bonding for Luxury Vinyl Tile * Thursday, September 18 / 3:00 - 4:00 PM
Presented by Jeffrey Johnson, FCIC Business and Marketing Manager, MAPEI Corporation
During the course of this presentation you will learn about the nature of LVT and what dimensionally stable means in the real world. We will also discuss the strengths and limitations of pressure sensitive adhesives used to install LVT and how changes in installation method can improve overall performance values. Lastly we will discuss an important aspect of acrylic polymers called the Glass Transition Temperature and how changes in this value effect performance in peel and shear values as well as with an adhesives ability to resist creep under stress. Terminology such as pressure sensitive, transitional pressure sensitive, firm set and hard set will be discussed - how they relate to achieving an LVT installation that remains stable and gap/lip free.
Jeffrey Johnson is the FCIS Business and Marketing Manager for MAPEI’s Floor Covering Installation Systems product assortment. He has more than 40 years of experience in floor-covering installation product development and marketing. With practical experience in construction and as an adhesive bench chemist, Jeff has a unique perspective on the materials used in the flooring installation industry. As a bench chemist, he formulated water based and reactive type adhesives. In his current position, Jeff drives sales growth, product innovation and education for floor covering installation products involved with the carpet, resilient and wood flooring installation market segments.
An Introduction to AI Tools for Everyday Use * Thursday, September 18 / 4:00 - 5:00 PM
Presented by Aaron Abbott, Senior Technical Product Manager, LATICRETE International
This session will provide an overview of current popular AI platforms, how to use them to improve your daily work, with examples of usage cases for our industry. We’ll also discuss current strengths and weaknesses of these systems and how to be aware of and avoid some common pitfalls.
Aaron Abbott, Senior Technical Product Manager at LATICRETE International, brings extensive experience and expertise to the building materials industry. Since 2005, Aaron has been a trusted authority in substrate preparation and flooring systems, working closely with architects, specifiers, contractors and building owners both domestically and internationally. In his role, he leads product and application technology initiatives, provides education and outreach and ensures customers achieve flawless flooring projects. Aaron holds a BS in Chemical Engineering from the University of New Hampshire and an MBA from Bentley University.
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